2. Time spent reading magazines NRS 2012

3. Time spent reading magazines • Researched in NRS Consumer 2012 survey through an internet questionnaire • A customised form: only the magazines which the respondent had said to have read during a NRS phone interview were shown on the internet questionnaire • Number of completed questionnaires 9 143 • All answers where magazines were read for 10 hours or more have been removed from the results of this report. • The following pages present the reading minutes per magazine • Reading minutes are average reading minutes • The average total reading time of all magazines is 55 minutes • Wording: How long do you normally read or browse a copy of the following magazines? Please include the total reading time in hours and minutes. * The magazine-specific results are showed only for the target group results where there are at least 50 respondents

4. Time spent reading magazines by magazine group

5. Average minutes in 2012 by magazine group Source: NRS Consumer 2012 N=9 143

6. All Women Men Average minutes in 2012 by magazine group 1/2 Source: NRS Consumer 2012 N=9 143

7. All Women Men Average minutes in 2012 by magazine group 2/2 Source: NRS Consumer 2012 N=9 143

8. Minutes of reading • Top 10 magazines • By magazine titles

9. Average minutes of reading TOP magazines All Women Men Source: NRS Consumer 2012 N=9 143

10. All Women Men Average minutes of readingGeneral interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

11. All Women Men Average minutes of readingWomen’s general interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

12. All Women Men Average minutes of readingWomen’s special interest magazines * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

13. All Women Men Average minutes of readingMagazines for living, construction and gardening * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

14. All Women Men Average minutes of readingMagazines for hobbies * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

15. All Women Men Average minutes of reading Magazines for automotiveand technics Magazines for childrenand youngsters * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

16. All Women Men Average minutes of reading • Magazines for science and culture • Customermagazines Magazines for food and drinks * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

17. All Women Men Average minutes of reading Magazines for economics and entrepreneurship Magazines for computers and IT * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143

18. All Women Men Average minutes of reading Magazines for professionalsand organizations * The magazine-specific results are showed only for the target group results where there are at least 50 respondents Source: NRS Consumer 2012 N=9 143