1 / 35

Retail Organization & HRM

Retail Organization & HRM. Chapter 4. Chapter topics. The organizational structure Process of organizing Retail tasks Classifying jobs Hierarchical charts Human resource environment. Setting up a retail organization. Identify needs of Target market Employee needs Management needs .

svein
Télécharger la présentation

Retail Organization & HRM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Retail Organization & HRM Chapter 4

  2. Chapter topics • The organizational structure • Process of organizing • Retail tasks • Classifying jobs • Hierarchical charts • Human resource environment

  3. Setting up a retail organization • Identify needs of • Target market • Employee needs • Management needs

  4. Target Market Needs • Sufficient personnel • Personnel knowledgeable & courteous • Facilities well maintained • Branch store customers needs met? • Are changing needs promptly met?

  5. Employee needs • Offer challenging & satisfying positions • Orderly promotion program • Participative decision making • Channels of communication

  6. Employee needs • Authority/responsibility relationship clear • Fair treatment of employees • Reward performance

  7. Management needs • Easy to obtain & retail competent personnel • Personnel procedures • Line of authority • Span of authority • Support staff

  8. Management needs • Levels of organization developed well • Organizations plans well integrated • Motivated employees

  9. Management needs • Low absenteeism • Policies on replacing personnel • Flexibility &adaptive nature of organization

  10. Organizing the firm

  11. Process of organizing firm • Outlining the specific tasks • to be performed in a retail distribution channel • Divide tasks among channel members & customers

  12. Process of organizing firm • Group retailing tasks into jobs • Classify jobs • Integrate positions in an org. chart

  13. Principles for organizing • Employee interest, training, & promotions • Employee turnover & absenteeism (การหมุนเวียนของพนักงานและการขาดงาน) • Line of authority (สายการบริหารงาน) • Reporting levels

  14. Principles for organizing • Span of control (ช่วงของการควบคุม) • Mgmt & delegation power (การบริหารและการมอบหมายงาน) • Supervisory responsibility (หน้าที่ความรับผิดชอบ) • Communication speed & levels • Informal vs. formal relationships & authority

  15. Retail tasks งานค้าปลีก

  16. Retail tasks to be performed • Buying merchandise • Shipping merchandise (สินค้าที่จัดส่ง) • Receiving merchandise

  17. Retail tasks to be performed • Check incoming shipments (วันที่จัดส่งเข้ามา) • Setting prices • Marking merchandise (ทำเครื่องหมายสินค้า)

  18. Retail tasks • Inventory storage & control • Displays (window & instore) • Facilities maintenance • Customer research

  19. Retail tasks • Customer contact • Customer follow-up • Customer complaint handling (จัดการเรื่องร้องเรียนของลูกค้า) • Personnel management

  20. Retail tasks • Repairs & alterations • Billing customers • Handling receipts & financial records • Credit operations • Gift wrapping

  21. Retail tasks • Delivery to customers • Return to Vendors • unsold/damaged mdse • Sales forecasting • Budgeting • coordination

  22. Division of tasks: retailer • Can perform all or some of tasks in distribution channel • From buying mdse to coordination

  23. Division of tasks: wholesale/MFG • Takes care of few or many functions • Shipping (การจัดส่งสินค้า) • Marking Merchandise (การทำเครื่องหมายสินค้า) • Inventory storage • Display • research

  24. Buying office Delivery firms Warehouse Marketing research Ad agency Accountant Credit bureau Computer service Division of tasks: specialists

  25. Division of tasks: customer • Responsible for: • Delivery • Credit • Sales effort (self service) • Satisfaction (DI)

  26. Classifying jobs & the hierarchical charts

  27. Classifying jobs –4 ways • Functional • Sales, buying, store operations • Product • Hires personnel for different products

  28. Classifying jobs – 4 ways • Geographic • Where store is located & local issues (ทำเลที่ตั้งของร้านและปัญหาภายในท้องถิ่น) • Combinations (การผสมผสาน) • HQ vs. branch hires (สาขาการจ้างงาน)

  29. Organizational charts: Functional • Hierarchy of authority • Vice President of “operations” • Sales promotion mgr • Mdse mgr • Personnel mgr • Store operations • controller

  30. PRODUCT org chart • Store mgr • Men’s outerwear mgr. • Ladie’s outerwear mgr. • Lingerie mgr • Appliance mgr.

  31. Geographic chart • Vice President of “stores” • Location A store manager • Location B store manager • Location C store manager • Location D store manager

  32. Small independent charts

  33. Mazur Plan(see fig 11-7 – p. 334) • Divides retail activities into 4 functions • Merchandising • Publicity • Store management • Accounting & control

  34. Equal Store Used by chains Centralized buying Branches = sales units Most popular Separate store Each branch has own buying responsibilities Equal store vs. Separate store org.

More Related