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Smart Design offers customizable 3D room rendering software for instant design feedback in the Commercial Design Industry. The presentation covers problem statement, solution, design process, goals, risk management, project phases, and marketing plan.
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SBIR Presentation CS 410 Red Team Presenters: James Mauldin, Adrian Clark 3 May 2005
Team Members Red Team - Smart Design
Presentation Outline • Problem and Solution • Goals and Objectives • Design • Risks and Mitigation • Project Phases • Management Plan • Evaluation Plan • Marketing Plan • Funding Plan • Conclusion Red Team - Smart Design
Design Process Red Team - Smart Design
Design Process Red Team - Smart Design
Design Process Red Team - Smart Design
Problem Statement There is no software targeted towards the Commercial Design Industry that provides nearly instant 3D design renderings, and a customizable database. Red Team - Smart Design
Problem Characteristics • Time • Money Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc. Red Team - Smart Design
Our Solution Smart Design A software package that renders a room (or more) in 3D to allow ‘on the spot’ preliminary designs through a company oriented, customizable database for instant customer feedback. Red Team - Smart Design
Design Process Red Team - Smart Design
Goals • Expand a commercial 3D package to allow it to include detailed furnishings stored in a customizable database • Provide “on the spot” real-time 3D renderings during initial client meetings Red Team - Smart Design
Solution Objectives • Research the current design process to determine the steps to be automated • Create an intuitive Graphical User Interface • Find a suitable package to adopt and modify • Find catalogs of products to render 3D models of and create the database • Provide database updates • Allow the product to print a billing list of the furniture items being used in the design Red Team - Smart Design
Solution Characteristics • Contains Customizable Database • Gives Immediate Prototyping • Performs 3D Object Rendering • Models Lighting Styles • Renders Rooms Via User Input Red Team - Smart Design
Customizable Database Red Team - Smart Design
Smart Design Process Pt.1 – New Design Red Team - Smart Design
Smart Design Process Pt.2 – Existing Design Red Team - Smart Design
Smart Design Process Pt.3 – Download Images Red Team - Smart Design
Preliminary Design Red Team - Smart Design
Risk Management Plan • Integration of GUI, DB, and the COTS • Customers’ Acceptance of Technology • User Interface Complexity • Data Loss • Insufficient Funding • Customers’ Learning of Technology • DB Server Hard Drive Failure • Schedule Delays Red Team - Smart Design
Risk Mitigation • Integration of GUI, DB, and the COTS • Likelihood - 4 • Consequence - 5 • Mitigation – employ expert developers • Customers’ Acceptance of Technology • Likelihood - 4 • Consequence - 4 • Mitigation – market the product as a short-term time and money saver Red Team - Smart Design
Risk Mitigation • User Interface Complexity • Likelihood - 3 • Consequence - 5 • Mitigation – keep the GUI simple and easy to use, collect beta test feedback on ease of use • Data Loss • Likelihood - 3 • Consequence - 4 • Mitigation – employ UPS Red Team - Smart Design
Phase 0: Inception Red Team - Smart Design
Phase 0: Milestones • Determine Project • Prove Feasibility • Make Project Plan • Create SBIR Proposal • Deliver Final Presentation • Develop Professional Website Red Team - Smart Design
Phase 0: Deliverables • Major Functional Component Diagram • Work Breakdown Structure • Competition Matrix • Gantt Charts • Management Plan • Evaluation Plan • Marketing Plan • Funding Plan • Solution Description • Research Documents Red Team - Smart Design
Phase I: Prototype Development Red Team - Smart Design
Phase I: Milestones • Revise Project • Work on Further Research • Create Related Documentation • Create Prototype • Market Product • Revise SBIR Phase I • Hire Technical Support • Revise Website Red Team - Smart Design
Phase I: Deliverables • Revised Major Functional Component Diagram • Constructed User Manual • Assembled Prototype • Documented Second Phase of Grant Proposal • Updated Future Markets • Updated Website Red Team - Smart Design
Phase II: Critical Design Red Team - Smart Design
Phase II: Milestones • Setup Workplace • Revise Phase I • Attain Legal Information • Acquire Beta Testers and Customers • Design Software • Review Manuals Red Team - Smart Design
Phase II: Deliverables • Office Workspace and Workstations • Legal Documentation • Functional Implementation • User Reports • Bug Reports • Updated Website Red Team - Smart Design
Phase III: Production & Out Years • Continued Development • Marketing • Expand Market • Update Web • Maintenance • Customer Service • Program Help • Quality Assurance Red Team - Smart Design
Phase III: Milestones • Continued Development • Marketing • Maintenance Red Team - Smart Design
Phase III: Deliverables • Updated Software • Custom Database Updates • Customer Feedback Reports • Bug Reports • Increased Profits Red Team - Smart Design
Management Structure Red Team - Smart Design
Management Plan • Use a Mixed Organizational Structure • Control Finances to Meet Budget Requirements • Execute a Robust Market Strategy that will Yield High Profits • Communicate with Customers to Ensure All their Needs are Met Red Team - Smart Design
Evaluation Plan -Implementation Red Team - Smart Design
Evaluation Plan – Testing Phases • Phase 1: Development Test – TSP • Phase 2: In-House Testing • Phase 3: Domain Testing Red Team - Smart Design
Marketing Plan • Contract with CS Department for Testing • Contract with Other Financial Departments at ODU • Advertise at Design Conventions • Solicit Upscale Commercial Design Companies • Advertise through Interior Design and Architectural Publications Red Team - Smart Design
Market Analysis • 24,643 Commercial Design Firms in the U.S. Direct Media, Inc. Red Team - Smart Design
Market Analysis Direct Media, Inc. Red Team - Smart Design
Census Bureau Statistics www.census.gov Red Team - Smart Design
Deployment Plan Red Team - Smart Design
Competition Red Team - Smart Design
Funding Plan • Obtain Small Business Innovation Research Funding from National Science Foundation • Topic: Information-Based Technologies (IT) • Subtopic: Applications, Data Mining and Management • SBIR Funding Proposal Goal • Phase I: $100,000 • Phase II: $750,000 Red Team - Smart Design
Phase I: Hard Resources Part # of units Cost Workstations 6 $ 5,395.00 DSL Internet 1 $ 360.00 3D Software 1 $20,000.00 MySQL 1 Free Open Office 1 Free Net Beans 1 Free Total $26,834.00 DSL Internet Workstations Software License $360.00 $6,474.00 $20,000 Red Team - Smart Design
Phase II: Hard Resources Part # of units Cost Serial ATA SAN 1 $ 5,348.00 Database 2 $ 9,990.00 DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Server 2 $ 1,463.96 Workstations 4 $10,408.00 Graphics Card 4 $ 3,167.96 Ethernet Switch 1 $ 439.00 High-end Laptop 1 $ 3,785.00 Total $35,921.92 Serial ATA SAN Database DB Backup DSL Internet Server Workstations Graphics Card Ethernet Switch High-end Laptop $3,785.00 $5,348.00 $439.00 $3,167.96 $9,990.00 $10,408.00 $960.00 $1,463.96 $360.00 Red Team - Smart Design
DB Backup DSL Internet Workstations $960.00 $360.00 $2,250.00 Phase III: Hard Resources Part # of units Cost DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Workstations 5 $2,250.00 Total $3,570.00 Red Team - Smart Design
Phase I Staffing Red Team - Smart Design
Phase II Staffing Red Team - Smart Design
Phase III Staffing Red Team - Smart Design
