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ASP 2013 Strategic Planning Meeting ASP in an era of constraint

ASP 2013 Strategic Planning Meeting ASP in an era of constraint. July 20, 2013 California. ASP Current Vision and Mission Statements. Vision

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ASP 2013 Strategic Planning Meeting ASP in an era of constraint

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  1. ASP 2013Strategic Planning MeetingASP in an era of constraint July 20, 2013 California

  2. ASP Current Vision and Mission Statements Vision The Association for Strategic Planning (ASP) is recognized as the pre-eminent professional association for those engaged in strategic thinking, planning, and action. Leaders concerned with steering an organization through strategic thinking, planning and action know of and turn to ASP for access to knowledge, leading thinking, and for community. Mission ASP is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic Thinking, Planning and Action. * From the ASP website

  3. Vision requirements • We have to MATTER to our membership • Irrelevant- will not join/renew • Meet an ‘unmet’ need • Connection with the members • Members care about the Leadership • Members care about other Members • Leadership care about the Members • Exhibit the traits that we espouse • Have a strategic plan on the website • Clear expectations of who we are (Brand) • Fiscal responsibility • Execute

  4. Vision 3-5 years • Create a vibrant organization of strategic thinkers, planners and implementers • Expanded membership base • Members recruit Members • Stable fiscal base (strong reserves) with adequate funds to experiment and fail • Infrastructure to support ASP & local chapters • Meetings • Topics • Marketing

  5. ASP Structure LeadershipTHINK Management PLAN ACT Customers

  6. 2013-2014 Team • President Neelima Firth CA • Vice President Lee Crumbaugh IL • Treasurer Tom Carter Canada • Secretary Jim Stockmal DC • Laurie Bacopoulos GA • Michael Bischoff IN • Beth Branning CA • Kevin Center GA • Bill Craddock AR • Robert Hockin DC • Alan Leeds CA • Ted Galpin CO • Susan Radwan MI • Ahmed Samy Abu Dhabi

  7. 2013 Committees Volunteers for committee

  8. ASP will continue to focus on • Content • Conference • Certification • Chapters • Programs • Webinars • Resources and Research • World class speakers • Exhibitors • Networking • Body of knowledge • Professional qualification • Learning • Local programs • Networking • Energy and enthusiasm

  9. Tiger Team Top Initiative Recommendations

  10. Prioritization exercise

  11. Upgrade Website/Expertly use social media(1) • ASP must tailor offerings to multiple generational cohorts, including a younger cohort that is more used to online activities.  However, we should treat social media not as a replacement for associations but a compliment.  Provide links to the best / most helpful discussions.  We can be a source to help strategy practitioners navigate the overload of content and point to the best. Tiger Team Commentary

  12. Fix the finances- improve revenue from all sources in line with cost structure(3) • Match revenue to costs at realistic membership levels.  Don’t care if it is “revenue problem” or “cost problem,” they just have to balance each other out to be a sustainable organization. • In order to fix the finances we must offer something of value that encourages membership. Even in very active chapters, many people attend and pay but do not join. We tout our on-line resources at every meeting as a reason to join, but not until I tried to use them this week did I realize the reality of the situation. We must clean up old and out-of-date offerings, some of which have log-in and password information that has long since expired Tiger Team Commentary

  13. Certification: aggressively improve, evolve and leverage the value of certification (4) • This is one of the most unique assets we have, and we have paid a great price to get it (time, effort, internal fights etc.).  No one can quickly duplicate this asset (Strategic Management Society has spent years trying)  The issue is we need to make it more relevant in terms of critical mass of certified people and of organizations that recognize it.  COUNTER INTUITIVE IDEA – Encourage members of other associations take our certification – Become the ONE accepted credential for strategy / strategic planning and have more organizations promoting it.  Let other associations give us input to the BOK.  Many of the other strategy associations are specialized enough that they are not direct competitors anyhow (SMS is largely academics, IE forums are mostly for profit company practitioners, etc).  The BOK is a great start and we are deeply indebted to those who worked so hard to get it this far but it should be a living, evolving document Tiger Team Commentary

  14. Three Priorities

  15. ASP Initiatives for 2013-2014

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