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Phases

Phases. Discover app Download app Open app. Add fitness/health apps Login with Facebook . Start and join teams Set collective goals. Use fitness/health apps See notifications from teammates . Show progress Calibrate goals. Activities/Interactions. Excited/hopeful for results

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Phases

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Presentation Transcript

  1. Phases • Discover app • Download app • Open app • Add fitness/health apps • Login with Facebook • Start and join teams • Set collective goals • Use fitness/health apps • See notifications from teammates • Show progress • Calibrate goals Activities/Interactions • Excited/hopeful for results • Motivated to achieve goals • Anxious to see if it works • Feels organized and collected • Scared for privacy • Overwhelmed by remembering which apps she uses • Challenged and motivated • Over-challenged / loss of hope • Inspired to do more healthy activity • Proud of team for accomplishments • Guilty for not participating • Proud of accomplishments • Inspired to be better • Guilty for poor performance • Embarrassed by results • Discouraged Customer Response • Highly visual landing page that inspires user • Team dynamic is conveyed • Gives user many options • Promotes/suggests apps to use for specific categories • Display relevant matches that intrigue user • Notifications from teammates after health activity • Feed showing recent activity • Game dynamics between teams UI / System Actions

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