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Strategic Growth Phases in International Markets

This strategic plan outlines phases of research, early engagement, growth, and maintenance in international markets. Phase 0 involves identifying future investigation areas. Phase 1 focuses on establishing new partnerships. Phase 2 involves cultivating existing relationships and reaching set goals. Phase 3 emphasizes maintaining strong partnerships, with annual reviews.

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Strategic Growth Phases in International Markets

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  1. Phases Summary • Phase 0: Research • SEC identified area for investigation and potential future candidate for phase 1 • Phase 1: Early engagement • Input: New area from SEC • Characteristics: New area to focus on. Limited prior engagements and partnerships • Deliverables (exit condition to next phase) include: • Build relationships • Matrix: Build out sample matrix to region custom matrix • Landscape: Understand the general landscape and its effect on deliverables / matrix • Goals: Define deliverables (e.g. X relationships) per matrix and landscape • E.g. would be Middle East • Phase 2: Growth • Input: Phase 1 completion • Characteristics: Area we have been focusing on however more work to be done • Deliverables (exit condition to next phase) include: • cultivating existing relationships • Reaching goal targets defined in phase 1 • E.g. would be USA, India, China, Europe • Phase 3: Maintenance • Characteristics: Strong relationships / partners in place. Revisit annually

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