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Visual Displays

Visual Displays. Visual Displays. Visual Merchandising – includes all parts of the store that the customer can see; interior design, display windows, display cases, display fixtures, mannequins, floor design, and counter displays Should be changed frequently to tie in with the store image.

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Visual Displays

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  1. Visual Displays

  2. Visual Displays • Visual Merchandising – includes all parts of the store that the customer can see; interior design, display windows, display cases, display fixtures, mannequins, floor design, and counter displays • Should be changed frequently to tie in with the store image

  3. Types of Visual Displays • Point of Purchase • Manufactured units with bold graphics and signage that hold, display, or dispense products; most effective with new product introductions • Open Displays • Encourage self-service • Closed Displays • Used for valuable merchandise because they provide the highest level of security

  4. Styles of Visual Displays • Zigzag • Stair Step • displays arranged in order of descending height • Pyramid • Displays of stacked items arranged to be wide at the bottom and narrow at the top • Most frequently used in food stores and drugstores to create attention-attracting mass displays • Radiation • Displays arranged like the spokes of a wheel

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