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Trends in Children's Media Language Over 20 Years: A Comparative Analysis of Care Bears Movies

This study analyzes language trends in children's media over the past 20 years, focusing on violent incidents and offensive content in animated films, particularly Care Bears movies. The research compares language usage in the first and latest Care Bears movies and evaluates the impact on children aged 7 and younger. By compiling a list of terms from both films and obtaining feedback from mothers, the study aims to assess the language standards in children's media. Possible outcomes include determining which movie has better language and identifying any significant division in language quality.

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Trends in Children's Media Language Over 20 Years: A Comparative Analysis of Care Bears Movies

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Presentation Transcript

  1. Has Language In Media Become More Crude Over The Last 20 Years?

  2. So…Is This Trend Taking Hold In Children’s Media Also? YES! • It has been the target of many Studies.

  3. Ashley Case Do We Care-A-Lot? Do We Care-A-Lot?

  4. Side 1 • significantly higher amount of violence in animated films than in non-animated films • average of 7.86 violent incidents per hour

  5. Side 2 • G-rated = contains nothing in theme, language, nudity, sex, violence or other matters that would offend parents whose younger children view the motion picture • tightening of standards in the last two years

  6. Methodology… • Get a list • Compare it to the language used in 1st Care Bears movie and last Care Bears movie. BUT… • Lacking a list (from a reliable source) of unacceptable terms for children ages 7 and younger

  7. NEW Methodology! • Compile words from both movies in to a list • Give them to mothers of children age 7 and younger. • Compile the results

  8. Sample:

  9. Rating System • No problem: rating of 0 • Depends: rating of 1 • Not to be used: rating of 2 • Multiply rating by number of votes = points for each time word is found in script

  10. Possible Outcomes • 1st Care Bears movie has better language • Newest Care Bears movie has better language • No significant division

  11. Future Work • Include other Care Bear movies • Include other re-released children’s movies • Larger sample size • Etc.

  12. Questions?

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