1 / 30

Metro Art Moves You

Metro Art Moves You. Zipporah Lax Yamamoto, Ph.D. yamamotoz@metro.net #APTAmarketing14. Metro Art Overview. 0.5% of construction costs 25 years 2nd largest transit art collection in country 100+ stations and many more under design 300+ artists commissioned

tahir
Télécharger la présentation

Metro Art Moves You

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Metro Art Moves You Zipporah Lax Yamamoto, Ph.D. yamamotoz@metro.net #APTAmarketing14

  2. Metro Art Overview • 0.5% of construction costs • 25 years • 2nd largest transit art collection in country • 100+ stations and many more under design • 300+ artists commissioned • Permanent and temporary programs • 50+ awards

  3. Sonia Romero MacArthur Park, Urban Oasis Westlake/MacArthur Park Station

  4. JOYCE KOZLOFF The Movies: Fantasies and Spectacles Westlake/MacArthur Park Station

  5. DANIEL MARTINEZ For Your Intellectual Entertainment El Segundo Station

  6. DONALD LIPSKI Time Piece El Monte Station

  7. MARTIN DURAZO Vamos Juntos/Juntas El Monte Station

  8. Docent-Led Art Tours • Program started in 1999 • 80% of tour participants were first time Metro riders • Provided tours for 50,000+ people

  9. Metro Art Moves You Goals • Attract discretionary riders • Familiarize the public with the Metro system • Educate people about transit etiquette • Boost perceptions about public transportation

  10. Strategies • Add artists as tour guides • Link places people live and work with cultural outings • Create special opportunities to engage with the Metro system • Partner with local businesses to offer cross-promotion and post-tour offers/discounts • Create positive, associative transit experiences

  11. Low Cost, High Impact • Pulls together existing agency resources • Volunteer docents • Docent coordinator • Artist fees • TAP card (fare) • Advertisements • Print collateral

  12. Marketing • Metro Insider (buses) • The Source • Facebook • Twitter • Metro Destination Discounts program • Press releases • Targeted advertisements

  13. Results • 100% would recommend use of Metro Rail to others • 100% would recommend a tour to others • 26% of participants = first time riders • 74% repeat Metro riders *79 respondents to our survey

  14. Headlines • “Metro’s Summer Public Art Tour Connects Rail, Artists, and Communities” – KCET • “Metro’s Fourth of July Art Tour Looks Kind of Awesome” – Streetsblog LA • “Metro’s Got Art and Wants to Share It” – Los Angeles Downtown News

  15. Feedback from participants • “An excellent first time experience, showing lots of hidden gems, art & architecture.” • “Awesome experience; lived in LA for 24 years & I can’t believe I hadn’t experienced it before. Definitely would recommend it to others!! Made me appreciate LA & public transport so much more!!” • “The tour was informative, made Pasadena areas come alive. Please do MORE!!”

  16. Additional info • metro.net/art • facebook.com/metroartla • thesource.metro.net

More Related