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Communication challenges and strategies

Communication challenges and strategies. Key points. Good communication needs purpose, preparation and practice. Know your audience and answer their question: What is in it for me? Get to the point early – avoid too many details

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Communication challenges and strategies

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  1. Communication challenges and strategies

  2. Key points • Good communication needs purpose, preparation and practice. • Know your audience and answer their question: What is in it for me? • Get to the point early – avoid too many details • Use surprise, interest and chunking, to help make information memorable.

  3. Challenges to communicating effectively • Understanding your audience & their needs • Knowing why we speak or present: the purpose • Getting to the point • Conveying the message so it’s clear and memorable

  4. Understanding your audience We tend to concentrate on what we know and don't always think about our audience: who they are, what they need to know and why our message is important to our listeners, viewers or readers ...

  5. Know your audience and their needs…

  6. Objective: reason for speaking Before important communication, clarify for yourself: • What is the issue or area of concern? • What is the critical, relevant, compelling piece of (new) information that your audience needs to know, NOW? • What do you want your audience to think, do or change as a result of your communication? .

  7. Communication objective – Example: Antimicrobial resistance threatens safety of surgery. This is correct, but not a communication objective NOT:

  8. Getting to the point We are trained to be logical, complete and accurate, and we fear being misunderstood

  9. Scientists & experts often speak like this! Masses of details Main message

  10. Get to the point early! Give your main message early Follow up with useful details

  11. Make your message memorable • Command attention • Clarify message • Communicate a benefit • Consistency counts • Cater to the HEART and HEAD • Create trust • Call to

  12. Structure your message • State your objective, proposition: the point • Prove your point: give explanation • Link ideas • End with the key points

  13. Bring your message alive • A story • A personal recollection or experience • Explain concepts and jargon • Explain the implications for individuals affected • Use the language of your audience • Use clear visual aids Alungookhatan

  14. Make your communication effective • Good communication needs purpose, preparation and practice. • Know your audience and answer their question: What is in it for me? • Get to the point early – avoid too many details • Use surprise, interest and chunking, to help make information memorable.

  15. Thank you

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