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Consumer magazines

Explore the dynamics of the UK consumer magazine sector, encompassing trends, circulation figures, major publishers, and the impact of digital editions. Learn about the key sectors, including consumer, business to business, and newspaper magazines. Delve into the top 10 consumer magazines and understand the shift towards free print models in the face of digital advancements. Stay informed on the ever-evolving landscape of consumer magazines in the UK.

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Consumer magazines

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  1. Ian Reeves Consumer magazines

  2. The UK print sector £3.4bn £6bn £5.2bn

  3. Three main magazine sectors • Consumer magazines:E.g Cosmopolitan, GQ, Take a Break, Mainly bought in newsagents or sent through post as subscriptions. Mainly paid-for. Some given away free. • Business to Business magazines:E.g Computer Weekly, Building Design, Farmer’s Weekly, Mainly sent through post as subscriptions. Mixture of free and free ‘controlled circulation’. • Consumer magazines:E.gAsda Magazine, AA magazine, High LifeEither distributed at sales tills, or sent through post to club members. Mainly free. Some paid-for.

  4. One smaller magazine sector • Newspaper magazines:distributed as part of newspaper package, usually in weekend editions.

  5. Consumer magazine data • More than 2,500 magazine titles sold in the UK today • But that’s down from peak of 3,445 in 2006 • 296 million ABC-audited magazine copies sold in UK in 2013 • Audited UK magazines newstrade worth £396.1m in 2013 • 59 million magazine copies sold as subscriptions

  6. Number of magazine titles • Number of titles published in UK since 1980

  7. Sector breakdown

  8. Top 10 consumer magazines • TV Choice • What’s On TV • Take a Break • Radio Times • Slimming World • New • Closer • Chat • Glamour • OK!

  9. Impact of digital editions

  10. Big consumer publishers • IPC • National Magazines (Hearst UK) • Bauer • Immediate Media • Conde Nast • Dennis Publishing • Haymarket • Egmont • Future Publishing

  11. Further reading • Digital magazines: how popular are they? • The decimation of UK magazines • Free print model grows as newsstand falters • Marketforce report 2013 (see module note attachment)

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