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Adult Use of Social Networking

Adult Use of Social Networking. Percent of adult internet users who use social networking – sites or Twitter, over time. Source: Pew Research Center (http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_Social_networking_sites_update.pdf ).

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Adult Use of Social Networking

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  1. Adult Use of Social Networking Percent of adult internet users who use social networking – sites or Twitter, over time Source: Pew Research Center (http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_Social_networking_sites_update.pdf)

  2. Social Networking Site Use By Age Group(2005-2012) Percent of internet users in each age group who use social networking sites Source: Pew Internet Research

  3. Facebook versus TV Daily Reach Facebook outreaches all four daily TV networks for the coveted 18-34 demographic Source: Nielsen, January 2013

  4. A Look at the Top Social Media Networks Unique PC visitors audience, in thousands *Google+ is July 2012 versus September 2011, the first month the site became public. Source: Nielsen, State of the Media: The Social Media Report 2012

  5. Social Networks by Mean Age Tumblr and Deviant Art are the youngest social networks, LinkedIn and Classmates the oldest May 2013 U.S. Source: comScore Media Metrix

  6. Social Media Explosion Total unique visitors/viewers, in thousands May 2013 U.S. Source: comScore Media Metrix Multi-Platform

  7. Facebook Mobile Users Mobile use soars at Facebook; mobile-only doubles in just one year. Source: Facebook

  8. Mobile Internet Ad Revenue Share Worldwide Net mobile internet ad revenue share worldwide, by company, 2011-2013. Percentage of total Source: eMarketer, August 2013.

  9. How Huge Sees the Social Ecosystem: Paid Media Drives Organic Activity Optimizing and monetizing the social graph

  10. Brand Adoption by Social Media Platform Percentage of brands on Interbrand 100 list that use the platform,February 2013 versus May 2013 Source: Simply Measured, May 2013, *Interbrand 100 list

  11. Platform Share of Brands Social Ad Budget Breakdown of U.S. brands’ social media budgets Source: Technorati Media, 2013 Digital Influence Report, U.S.

  12. Marketer Plans for Advertising on Social Media Marketers say that advertising on social media will increase more thanspend on any other form of digital media Source: Nielsen. 2013 Online Advertising Performance Outlook

  13. Social Network Ad Spending Worldwide In billions and % change, 2010-2014 Source: eMarketer, September 2012; confirmed and republished November 2012

  14. Social Network Ad Spending Worldwide By venue, 2010-2014 Source: eMarketer, November 2012

  15. Facebook Ad Revenues Facebook ad revenue soars to nearly $1.6 billion by the second quarter of 2013;mobile is at the $600 million mark. Source: Facebook

  16. Twitter Ad Revenues Worldwide In millions and % change, 2010-2014 Source: eMarketer, September 2012

  17. Native Advertising The market goes native, lead by social networks

  18. CPM Trends CPMs for news feed ads on Facebook dwarf those for the display unitsin the right rail but so does the effectiveness of the feed Based on an analysis of 52 billion impressions across 124 countries from Q3 2012 to Q2 2013. Source: sprucemedia.com

  19. Advertising Cost by Goal Trends It’s relatively cheap compared to other media to drive direct responselike a mobile app install, a “like” or an engagement Based on an analysis of 52 billion impressions across 124 countries from Q3 2012 to Q2 2013. Source: sprucemedia.com

  20. AdParlor CPM and CTR Data by Month Mobile app install ad unit Source: AdParlor

  21. How Do Tweets Effect TV Tune-In Measuring the two-way casual impact of Twitter and TV ratings Source: Nielsen (http://www.nielsen.com/us/en/newswire/2013/the-follow-back--understanding-the-two-way-causal-influence-betw.html)

  22. Tablet or Smartphone Activities While Watching TV More than half of smartphone or tablet own social network on them while watching TV Source: Nielsen (http://www.nielsen.com/us/en/newswire/2013/action-figures--how-second-screens-are-transforming-tv-viewing.html)

  23. Emerging Social Networks That Marketers Want to Explore Of the emergent social networks, Vine, Instagram and Pinterest draw the greatest interest from marketers Source: 2013 Social Impact and Measurement Survey (SIMS), Ad Age & Wildfire, July 2013

  24. Consumers Feed the Beasts Number of photos uploaded and shared on select platforms, 2008-2013YTD Source: KPCB estimates based on publicly disclosed company data

  25. Short-Term Sharing Explosion Number of photos shared per day in millions on Snapchat Source: Snapchat

  26. Video Is Ramping Fast Video sharing is hot among early adopters Source: Onavo, Dropcam

  27. References: Links by Page P. 14 Allstate’s native ad: http://www.buzzfeed.com/allstateinsurance/stories-of-acceptance-that-will-fill-you-with-hope P. 24 Vine brands: http://mashable.com/2013/09/06/vine-brands/ Appendix: Paid Social Advertising P. 29 FACEBOOK Cost Basis http://www.facebook.com/help/213140778716849 http://clearslide.com/v/g3dhhb Targeting, and Impact on Pricing https://www.facebook.com/advertising/faq https://www.facebook.com/help/213140778716849 Paid Media Case Studies http://info.nanigans.com/facebook_page_post_video_ad http://sprucemedia.com/case-studies http://triggit.com/case-studies Major Developments Impacting Overall http://www.adexchanger.com/mobile/take-two-facebook-takes-another-look-at-its-mobile-ad-network/ http://adage.com/article/digital/facebook-preps-bring-video-adsnews-feed/238825/ http://adage.com/article/digital/facebook-plan-sell-tv-style-ads-2-5m/243403/ https://developers.facebook.com/blog/post/2013/07/31/introducing-embedded-posts/ http://adage.com/article/digital/facebook-give-users-ads-newsfeeds/244450/ P. 30 LINKEDIN LinkedIn Content Ads: http://socialmediatoday.com/jose-antoniosanchez/1533316/state-social-ads-infographic?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts) https://static.licdn.com/scds/common/u/pdf/ads/PlaybookLinkedInAds.pdf http://help.linkedin.com/app/answers/detail/a_id/7431 http://partner.linkedin.com/ads/info/Ads_faqs_updated_en_US.html?utm_source=li&utm_medium=el&utm_campaign=gate-c http://www.adexchanger.com/social-media/linkedin-self-serve-adunits/ Native Advertising http://marketing.linkedin.com/blog/introducing-linkedin-sponsored- Updates Paid Media Case Studies https://www.linkedin.com/ads/resources/cleverzebo http://business.linkedin.com/content/dam/business/marketingsolutions/global/en_US/site/pdf/cs/linkedin_chevron_case_study_us_en_130314.pdf http://marketing.linkedin.com/sites/default/files/pdfs/LinkedIn_CEB _CaseStudy2013.pdf Major Developments Impacting Overall http://adage.com/article/digital/linkedin-ramps-content-pursuit-addollars/ 242935/ http://paidcontent.org/2013/07/04/why-does-linkedin-want-to-be-a-media-company-its-all-about-the-data/ http://adage.com/article/digital/googler-penry-price-linkedin-s-adsales- chief/244255/

  28. References: Links by Page P. 30 TWITTER Paid Media Formats & Specs http://business.twitter.com Cost Basis: CPM, CPC, CPA http://sproutsocial.com/insights/2013/02/twitter-promoted-trends-cost/ P. 31 TWITTER Exchanges for Inventory https://blog.twitter.com/2013/announcing-twitter-ads-api http://venturebeat.com/2013/06/25/twitter-adds-5-new-ads-api-partners-to-go-hard-core-social-marketing-and-hard-coreenterprise/#dZgziHaWuwPR5SMr.99 http://www.digiday.com/agencies/twitter-ad-exchange-excites-publishers/ http://adage.com/article/digital/twitter-prepping-online-adexchange-rival-facebook-s/241736/ https://blog.twitter.com/2013/experimenting-with-new-ways-to-tailor-ads http://gigaom.com/2013/06/06/twitter-expands-its-advertisingambitions-with-wpp-global-partnership/ Unique Capabilities http://adage.com/article/digital/minimum-spend-twitter-stv-ad-targeting-100k/242204/ http://www.nytimes.com/2013/05/24/business/media/twitter-letsbrands-find-viewers-of-their-tv-ads.html?smid=pl-share Targeting and Impact on Pricing http://business.twitter.com Paid Media Case Studies https://business.twitter.com/success-stories/hubspot https://business.twitter.com/success-stories/barack-obama http://www.jeffbullas.com/2013/03/16/3-powerful-case-studies-that-show-you-how-to-advertise-on-twitter/ Major Developments Impacting Overall https://blog.twitter.com/2013/experimenting-with-newways-to-tailor-ads https://blog.twitter.com/2013/capture-user-interest-lead-generation-card https://blog.twitter.com/2013/twitter-amplify-partnerships-great-content-great-brands-great-engagement http://techcrunch.com/2013/07/08/why-twitter-finally-killed-the-auto-follow-for-good/ http://www.adweek.com/news/technology/twitter-debuts-ad-targeting-based-email-addresses-and-cookies-151001 http://www.adage/article/digital/a-brand-fails-twitter-rolls-streamphotos/ 245037 P. 32 YOUTUBE Paid Media Formats http://www.youtube.com/yt/advertise/trueview.html http://www.digiday.com/publishers/what-online-ads-really-cost/ http://qr.ae/I1vmJ http://adage.com/article/digital/real-money-online-advertising/ 243464/ https://support.google.com/youtube/answer/187101?hl=en&ref_to pic=30072# Native Advertising http://www.youtube.com/user/IBM http://www.youtube.com/showandtelleurope Cost Basis: CPM, CPC, CPA http://static.googleusercontent.com/external_content/untrusted_dl cp/www.youtube.com/en/us/yt/advertise/medias/pdfs/brand-channel- onesheeter-en.pdf http://www.quora.com/YouTube-Channels/How-much-does-it-cost- to-create-a-custom-branded-YouTube-channel http://www.beet.tv/2009/07/all-brands-should-be-on-youtube-new-media-minute-reports.html

  29. References: Links by Page P. 32 YOUTUBE Targeting and Impact on Pricing http://www.youtube.com/yt/advertise/targeting.html Paid Media Case Studies http://www.google.com/think/case-studies/obama-case-study.html http://www.google.com/think/case-studies/rick-case-honda-carmercial-case-study.html Major Developments Impacting All http://www.youtube.com/channels/paid_channels P. 32 TUMBLR Paid Media Formats & Specs http://www.tumblr.com/sponsors http://adage.com/article/digital/yahoo-owned-tumblr-unveils-stream- desktop-ads/241785/ Mobile Paid Media http://adage.com/article/digital/tumblr-launches-mobile-ads-native- app-users/241012/ http://staff.tumblr.com/post/48617758096/its-been-almost-a-year-since- our-first-sponsored P. 33 TUMBLR Cost Basis: CPM, CPC, CPA http://adage.com/article/digital/yahoo-owned-tumblr-unveils-stream- desktop-ads/241785/ http://www.businessinsider.com/tumblrs-ad-sales-pitch-deck-2013-5#brands-are-finally-front-and-center-on-tumblr-2 http://adage.com/article/digital/real-money-online-advertising/243464/ P. 33 TUMBLR Exchanges for Inventory. Partnerships http://www.businessinsider.com/yahoo-tumblr-ad-targeting-2013-5 http://www.businessinsider.com/yahoos-mayer-says-tumblr-could-have-its-own-ad-exchange-2013-5 Unique Capabilities http://www.businessinsider.com/tumblrs-ad-sales-pitch-deck-2013-5#tumblr-says-it-delivers-20-billion-pageviews-and-225-million-unique-visitors-per-month-3 Targeting, and Impact on Pricing http://www.businessinsider.com/yahoo-tumblr-ad-targeting-2013-5 Major Developments Impacting Overall http://a-listpartners.tumblr.com/ P. 33 PINTEREST Paid Media Formats & Specs http://blog.pinterest.com/post/61688351103/planning-for-the-future http://allthingsd.com/20130529/how-does-pinterest-make-money/?KEYWORDS=Pinterest http://www.adweek.com/news/technology/pinterest-adds-advertiser-friendly-features-149679 Major Developments Impacting Overall http://adage.com/article/digital/tracking-users-pinterest-lays-groundwork- ad-business/243340/ http://www.adexchanger.com/social-media/pinterest-offers-price-change-alerts-in-bid-to-reactivate-purchase-intent/ http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/ http://business.pinterest.com/rich-pins/

  30. References: Links by Page P. 33 INSTAGRAM Paid Media Formats & Specs http://adage.com/article/digital/instagram-rolls-ads-facebook-seeks-mobile-revenue/244932/ Cost Basis: CPM, CPC, CPA http://adage.com/article/digital/instagram-rolls-ads-facebook-seeks-mobile-revenue/244932/ P. 34 FOURSQUARE Paid Media Formats & Specs http://adage.com/article/digital/foursquare-rolls-check-maps-sponsored-samsung/242077/ http://adage.com/article/digital/foursquare-nyc-small-businesses-revenue/241831/ http://blog.foursquare.com/2012/01/18/cash-back-from-american-express-at-all-the-best-restaurants-in-new-york/ Native Advertising http://blog.foursquare.com/2012/01/18/cash-back-from-american-express-at-all-the-best-restaurants-in-new-york/ Exchanges for inventory/Partnerships http://adage.com/article/digital/foursquare-selling-data-ad-targeting-firm-turn/243398/ Targeting, and impact on pricing http://support.foursquare.com/entries/21699509-What-are-Foursquare-Ads http://support.foursquare.com/entries/22010185-How-does-bidding-work- P. 34 BUZZFEED Paid Media Formats & Specs http://www.buzzfeed.com/advertise/unitsandspecs http://www.buzzfeed.com/advertise/video P. 35 BUZZFEED Mobile Paid Media http://www.buzzfeed.com/advertise/unitsandspecs http://www.buzzfeed.com/advertise/video Cost Basis: CPM, CPC, CPA http://www.forbes.com/sites/benjaminboxer/2013/09/10/what-buzzfeeds-data-tells-about-the-pricing-of-native-advertisements/2/ http://www.linkedin.com/influencers/20130904212907-1799428-memo-to-the-buzzfeed-team Exchanges for inventory. Partnerships http://adage.com/article/digital/buzzfeed-building-a-native-advertising-network/240421/ Unique Capabilities https://intelligence.businessinsider.com/the-emergence-of-native-mobile- ads-2013-7 Targeting, and impact on pricing http://www.buzzfeed.com/advertise/socialdiscovery http://adage.com/article/digital/buzzfeed-sharethrough-battle-bring-native-ads-masses/240516/

  31. References: Links by Page P. 35 BUZZFEED Paid Media Case Studies http://s3-ak.buzzfed.com/static/downloads/CaseStudyDigital_MINI.pdf http://s3-ak.buzzfed.com/static/downloads/CaseStudyDigital_Nevada.pdf http://s3-ak.buzzfed.com/static/downloads/CaseStudyDigital_TacoBell.pdf Major developments impacting overall http://www.buzzfeed.com/advertise/video P.35 SNAPCHAT Mobile Paid Media http://techcrunch.com/2013/09/09/evan-spiegel-i-hope-snapchat-will-generate-revenue-before-our-next-funding-round/

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