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OneWorld New Business Trip Silicon Valley Singapore July 2013

OneWorld New Business Trip Silicon Valley Singapore July 2013. Singapore | AT A GLANCE |. An Ideal Platform to Showcase the World’s Best Brands. Singapore - South East Aisa’s regional hub and a proxy for the Asian economic growth story.

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OneWorld New Business Trip Silicon Valley Singapore July 2013

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  1. OneWorld New Business Trip Silicon Valley Singapore July 2013

  2. Singapore |AT A GLANCE| An Ideal Platform to Showcase the World’s Best Brands Singapore - South East Aisa’s regional hub and a proxy for the Asian economic growth story Singapore Changi Airport - The World Class Airport Media Brand • An international airhub connecting to 220 cities in 60 countries • World’s most awarded airport- over 420 awards since 1981 • Skytrax World's Best Airport 2013- winning 4 times • Wanderlust Top Worldwide Airport- winning 11 times • A first class experience through service and state-of-the-art airport facilities • Received the Singapore Service Excellence Medallion which recognised CAG for remaining “steadfast and committed to service excellence and attaining high levels of customer satisfaction” • Offers a dynamic retail mix to meet customers needs and wants with over 360 retail outlets and approximately 130 F&B outlets • Offers amenities such as the Butterfly Park, swimming pool, lounges, spa facilities for travellers looking to relax while waiting for a flight • Home to Asia's second largest gaming hub (in terms of revenue)1 • A gaming destination magnet around the region and the world • Top visitor markets like Indonesia and China to continue to grow2 • 2. A business hub connecting Asia to the World • Prime regional HQ location for 4,000+ Multinational Corporations3 • Private banking hub- over 40 private banks, family offices and wealth management companies present4 1A Look At Singapore's Value To Las Vegas Sands, Forbes Online 2Visitor Arrivals to Grow 7.7% in 2013, Singapore Business Review 3EDB Website, Professional Services 4Singapore Rides Wave of Asian Wealth, Wall Street Journal

  3. Past Campaigns Case Study

  4. Case Study| CISCO| OUR SOLUTION RESULTS CAMPAIGN OBJECTIVE To increase Cisco’s presence with their new branding campaign Campaign length: 2 months (8 May – 7 July 2013) Heightened Cisco’s brand presence through guaranteed frequency to departing and arriving passengers Concourse Lightbox with full sticker bleed at Terminal 2 Worked with local creative agency, Advalanche Integrated Advertising

  5. Case Study| NETAPP| OUR SOLUTION RESULTS CAMPAIGN OBJECTIVE To increase brand presence and exposure with their campaign Campaign length: 1 month (1 April – 30 April 2013) Maximized Net App’s exposure to premium audience as they pass through business class airline lounges and access area To reach out to the Asian market audience Digital Business Network at Terminals 1, 2 and 3 Worked with local creative agency, DWA Singapore

  6. Case Study|FRANKLIN TEMPLETON| OUR SOLUTION RESULTS CAMPAIGN OBJECTIVE To expand exposure for Singapore Due Diligence Conference event Campaign length: 1 month (10 September – 9 October 2012) Guaranteed coverage and frequency as this network can be seen by all arriving passengers Arrival Digital Network at Terminal 1 Worked with Hong Kong based agency, PTARMIGAN Media (Asia) Limited

  7. Case Study|VISA| OUR SOLUTION RESULTS CAMPAIGN OBJECTIVE General branding campaign for Visa Campaign length: 1 month (16 April – 15 May 2012) and 12 months (21 April 2012 – 20 April 2013) Used by 90% of travellers, baggage trolleys helped Visa to achieve a dominant presence Worked with local creative agency, OMD Singapore Trolley Network at Terminals 1, 2, 3 Multiple digital screens ensured high coverage and frequency for Visa’s brand 70-inch Digital Total Network at Terminals 1, 2, 3

  8. Research

  9. Changi Travellers’ Profile | Employment | 8 out of 10* travellers at Changi Airport are employed 30% Purchase decision makers 34% Managers, Directors & above Q23. What is your current occupation? Source: *TNS Research 2012

  10. Changi Travellers’ Profile | Occupation | High purchase decision maker’s concentration in… IT 44% Products & Services HR 38% Facilities management & office services 38% 37% Finance Utilities 28% On average, decision makers travellers at Changi Airport decide for the purchase of 2 products or services within their company. Q26. For which products/services are you involved in purchase decision making? Source: *TNS Research 2012 Purchase Decision Makers Among Employed Travellers Base: n = 824 Products and/or Services Purchase Decision Makers are In-charged of Base: n = 314

  11. Advertising Awareness | Overview | Purchase decision makers tend to be more aware and conscious of advertising versus non-purchase decision makers Airport Ad Awareness By Of Purchase Decision Makers: Q27. Do you remember seeing any advertisement at Changi Airport? Source: *TNS Research 2012 Retail King Size Lightbox– Terminal 3

  12. Breakthrough Media Opportunities Enjoy the novelty and be the first advertiser on these new platforms

  13. Breakthrough Media Opportunities | Overview| What’s new? • New media platformsat Singapore ChangiAirport: • Terminal 1 Social Tree – Branding and Activation • Internet Kiosks – Branding and Awareness • Terminal 3 Retail Event Space– Branding and Activation

  14. Breakthrough Media Opportunities | T1 Social Tree|

  15. Breakthrough Media Opportunities | T1 Social Tree| Creating stories around shared experiences for a memorable audience engagement Technical Details • No of units: 1 • Format: • A strategically located at the Central Piazza, after the immigration points • 9m tall eye-catching structure • 64units of 42” high definition screens • 360°display of various animated background • 8 units of touchscreen photo booths Brandingandactivationopportunities

  16. Breakthrough Media Opportunities | T1 Social Tree| 4 Simple Steps Step 3 Once finished, share it on Facebook or send it to your email. Step 2 Change the effect of the photo (sepia, black & white.. etc) Add in animated stickers to personalize your photo Step 1 Choose the background of your photo & snap! Step 4 Final step is to push up your photo on to the Social Tree

  17. Breakthrough Media Opportunities | Internet Kiosks| Artist’s Impression

  18. Breakthrough Media Opportunities | Internet Kiosks| Stand out andensure maximum attention Technical Details • No of units: TBC • Format: • A strategically located at key intersections and at boarding gate areas with long passenger dwell time. • 2.5m tall eye-catching structure • Opportunities to brand the landing page Brandingandproduct awarenessopportunities Artist’s Impression

  19. Breakthrough Media Opportunities | T3 Retail Event Space|

  20. Breakthrough Media Opportunities | T3 Retail Event Space| Raise curiosity amongst your target customers andensure maximum brand engagement Technical Details • Space: 10m x 10m (100m²) • Format: • A strategically located at the main retail transit area for maximum reach to affluent travellers • Opportunities to brand the space through a dress-up or providing an experiential lounge Brandingandactivation opportunities Artist’s Impression

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