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The Hotel Business: Classification and Development

The Hotel Business: Classification and Development. Location. Center City Freeway Hotels Airport Resorts All Suites Casinos target market, services, pricing. City Center Hotels. Traveling public for business or leisure Range of accommodations and services

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The Hotel Business: Classification and Development

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  1. The Hotel Business: Classification and Development

  2. Location • Center City • Freeway Hotels • Airport • Resorts • All Suites • Casinos • target market, services, pricing

  3. City Center Hotels • Traveling public for business or leisure • Range of accommodations and services • Typically have a signature restaurant

  4. Freeway Hotels and Motels • Prominent in the 1950s • Easy access to roadways • Park outside the room entrance • Example: Motel 6 • http://www.motel6.com

  5. Airport Hotels • High occupancy due to location • Business, group and leisure travelers • Full service • 200-600 rooms

  6. Resort Hotels • “Captured clientele” • Food service is unique • Diversified marketing mix • children • groups • ecotourism

  7. All Suite • Cater to guests for an extended period • Reduction in rate based on length of stay • More space than typical hotel • Examples • Embassy Suites • http://www.embassy-suites.com

  8. Casinos • Heavy growth segment • Low room rates • Subsidized food and beverage • Themes are popular • 500 guest rooms plus • Variety of food operations • Contains a gaming room

  9. Level of Service:Economy • Also considered budget hotels • Average rate is $30 to $50 per night • Clean rooms • Continental breakfast

  10. Level of Service:Full Service • Typically “Business oriented” • Multiple food & beverage outlets • Meeting and convention services • Chain representation • Doubletree • http://www.doubletreehotels.com • Sheraton • http://www.sheraton.com

  11. Levels of Service: Luxury • Finest of accommodations • Concierge • 24 hour room service • Examples • Four Seasons • http://www.fshr.com • Ritz Carlton • http://www.ritzcarlton.com

  12. Vacation Ownership • Fastest growing segment of travel industry • Time share • Vacation club • 3 million households own vacation intervals at 4500 resorts in 81 countries • Yearly maintenance fees • Fixed or floating times • Example: http://www.rci.com/home.html

  13. Hotel Integration • Vertical • Lodging companies meeting the needs of several types of guests based on price, facilities/amenities • Example: Choice hotels • http://www.hotelchoice.com • Horizontal • Lodging companies meeting the needs of travelers by offering other traveling services • Example: Cendant

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