tom fleming / creative consultancy /

1. tom fleming /creative consultancy / Future City Jobs Inception Introduction Andrew Erskine

2. tom fleming /creative consultancy / We are a high profile creative economy, arts and cultural planning consultancybased in London, and we offer policy and industry leadershipacross the creative, cultural and knowledge economy. Through research, strategy and partnership, we position creativity as a key tool for economic and social development. about us www.tfconsultancy.co.uk

3. tom fleming /creative consultancy / our portfolio BALTIC STATES: Creative Mapping & Strategy in Estonia, Latvia, Lithuania NORDIC REGION: Creative Industries Green Paper for the Nordic countries RUSSIA: Creative Cluster Development and Strategy, Tolgliatti, Perm, Novosibirsk, Altai, Tula & Moscow UK: A Leading Creative Economy Consultancy and Research Company driving policy at a high level UKRAINE: Creative Economy Mapping Support BULGARIA & GREECE: Creative Investment & cluster consultancy POLAND & HOLLAND: Warsaw ECOC Quest: Design in Manufacturing Strategy BOSNIA & HERZEGOVINA , CROATIA & MONTENEGRO: Creative Economy Strategy Support CHINA: Creative Economy Strategy support in Guangzhou and Shenzhen USA: Creative Economy Strategic Planning for Boise, Idaho; & Intercultural City consultancy, Chicago PORTUGAL: Creative Economy Strategic for Northern Portugal LEBANON & SYRIA: Cultural Planning &Creative Industries Mapping and Strategy Development EGYPT & DUBAI: Creative Cluster development BRAZIL: Creativity and Innovation Strategy in Sergipe & Creative Industries Investment consultancy, Sao Paulo www.tfconsultancy.co.uk

4. Desenvolvimento de um ‘cluster’ Das Industrias Creativas Na Regiao Norte tom fleming /creative consultancy / tom fleming / creative consultancy /

5. Four themes for today • Context and Background • Skills, jobs and the creative economy • Types of intervention • Guiding principles

6. tom fleming /creative consultancy / tom fleming / creative consultancy /

8. Confidence Cohesion Coordination Cuts Capital tom fleming /creative consultancy / tom fleming / creative consultancy /

9. Youth Unemployment: Average 20%

10. “Britain's future will be built not on credit default swaps but on creative industries” tom fleming /creative consultancy /

11. “Our sons and daughters will not hew, forge, mine, plough or weld. They will serve, design, advise, create, compose, analyse, judge and write. Their skills will be applied to all industries and services, not just the high-tech. Agriculture, the oldest industry of all, is becoming increasingly dependent on bioscience, information technology and branding”. • Charles Leadbeater “Britain’s creativity challenge” Daniel Pink:‘A Whole New Mind’

12. Moving into a Conceptual Age? ATG (Affluence, technology, Globalisation) Conceptual Age (Creators and Empathizers) Information Age (Knowledge Workers) Industrial Age (Factory Workers) Daniel H. Pink “A Whole New Mind” Agricultural Age (Farmers) 18th Century 19th Century 20th Century 21st Century

13. 2. Skills and Jobs in the Creative Industries tom fleming /creative consultancy /

14. Five things we know about the Creative Industries 1. Lots and lots of small businesses – only a few will ever grow 2. Nature of work is changing – New business models, merging of sectors 3. Increasingly freelance – teams coming together for projects 4. Increasingly global – At an earlier stage, changing markets and competition 5 Connected to aspirational and hungry consumers - apps, co-curation, co-creation, co-consumption etc

15. Equipped to Succeed? Markets and supply chains Business planning and development Intellectual property rights Accessing finance Where to grow and succeed Peer-to peer knowledge Fahima, Founder of Virus Communications and CEO of Virtual Consulting

16. The Inside Out Support Model(apologies to Maslow) Self Actualisation Creativity, innovation, dynamism Esteem Confidence, membership, access to markets/supply chains Love/belonging Networks, contacts, peer-to-peer learning Safety Technology/Communications, legal/financial knowledge, business planning Physiological Workspace, heating, sustenance, travel

17. Five further things we know about jobs in the Creative Industry • Creative industries are place based – Clustering, local supply chains, routes to market still matter • Growth is not linear – therefore job creation is spasmodic and hard to predict • Some sectors provide the majority of growth and jobs – in UK digital and new media • Connection between creative industries and mainstream still underexplored • Creative industries is a branch of the knowledge economy

18. 3. Types of Intervention tom fleming /creative consultancy /

19. Four main rationales for intervention • Formal education – connecting to industry, building progression routes, skills to succeed • Informal education – work-related learning, secondary school level, Arts-led • Overcoming barriers – diversity, regeneration, educational attainment, background • Growth driven –job creation, tackling unemployment

20. Apprenticeships/Placements

21. Apprenticeships/Placements

22. Support and mentoring for start-ups

23. Support and mentoring for start-ups

24. Workshops in soft and hard skills

25. 4. Guiding Principles

26. 1. Local context is vital e.g. Place, local creative economy, mainstream economy, cultural infrastructure

27. 2. Must connect - progression routes To wider infrastructure, institutions, society, private sector

28. 3. Clear aims and objectives What success equals, job creation, social motives, short/medium/long

29. 4. Flexibility Adapt to change, different individuals, no one size fits all