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Corporate Social Responsibility Case study

Corporate Social Responsibility Case study. Kerin Speedie, Partner Whitehead Monckton Louise Wright, chYps October 2012. CSR - Why ?. “88% of consumers said that they were more likely to buy from a company that supports and engages in activities to improve society”

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Corporate Social Responsibility Case study

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  1. Corporate Social Responsibility Case study Kerin Speedie, Partner Whitehead Monckton Louise Wright, chYps October 2012

  2. CSR - Why? • “88% of consumers said that they were more likely to buy from a company that supports and engages in activities to improve society” • Better Business Journey, UK Small Business Consortium

  3. CSR at Whitehead Monckton • Our people • Our community • Our environment • Our clients

  4. Charity nomination • Personal connection • Professional connection • Direct approach

  5. Working with Corporate Clients Advantages and Impact

  6. chYps children’s hospice • Provides all encompassing care to terminally ill and life limited children in the comfort and security of the child’s own home • Working with local PCT’s in areas of Kent • Our service has just hit its 18th Birthday!

  7. Benjamin Button Affect • Reached our ‘coming of age’ but nobody knew • Well loved and respected by those that did know of us • Knowledge and age were important

  8. Gear change in charity activity Investing in that gear change Raising the profile of the charity How best to do it Analyse the business Check what the competitors & colleagues are up to What was the investment How much time to invest Tracking the results Where was business booming?

  9. Decision Made • Corporate income was where its at! • Advantageous to the corporate and the chosen charity • Tick box exercise • Real thing • FUN into ‘Fundraising’

  10. Charity choice • The “bid” • Shortlist • Public vote

  11. The bid • What you can offer the business • What they can offer you • Case studies

  12. Benefits to the business • Publicity • Costs savings • Staff feel good factor • Client involvement • Business Awards

  13. Benefits to the business • Business development contacts • Market advantage • Differentiate from competitors • Improve reputation

  14. Who Benefits BOTH!

  15. ‘Feel Good Factor’ Legacy Improving relations Standing in the business community Support Enjoyment Credibility Donations Volunteering Practical Giving Profile

  16. Advantages • Income is raised • Targets are met • Opportunity to plan • Current care plans maintained and improved • Boost to everyone’s morale • Profile raising

  17. British 10K Team!

  18. Impact • Confidence • Learning together • Continued support after your time has ended • Lasting legacy • Improved community relationships • Time

  19. Worth it?

  20. Where now? • Will we do it again? YES! (maybe not the 10k….)

  21. New dilemma • Choose new charity of the year? • Develop relationship with chYps?

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