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ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010

ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010. ParknShop, Great, Taste & Gourmet. Company Overview. Mermber of the A.S. Watson Group a wholly owned subsidiary of Hutchison Whampoa Limited

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ParknShop German Food Festival 2010 November 1 st to November 18 th , 2010

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  1. ParknShop German Food Festival 2010 November 1st to November 18th, 2010 ParknShop, Great, Taste & Gourmet

  2. Company Overview • Mermber of the A.S. Watson Group • a wholly owned subsidiary of Hutchison Whampoa Limited • Since we opened our first store in 1973, we have grown into a network of 234 stores. • Operations in Hong Kong and Macau • ParknShop operates in the names: • ParknShop • ParknShop Superstore • International • Express • Fusion • Taste • Gourmet • Great Food Hall

  3. Market Share – International SegmentKey Competitors

  4. PNS Germany Festival - Key Objectives • Branding for “Made in Germany” products • Deepening German product offerings • Market testing for new offerings • Encouraging product trial for German products • Deliver a unique shopping experience for German products • Driving sales of Germany imported goods • Retaining current consumers of imported German products

  5. PNS Germany Festival – Sales Trend

  6. Promotions – Bazaar Area at GREAT

  7. Promotions – PR Event / Media

  8. In Store Display

  9. PNS Germany Festival 2010 - Overview Venue • Great / Gourmet / Taste / International / Fusion • Promotion in 57 stores Period • November 1st to November 18th, 2010 • Promotion period: 3 weeks Target sales and product introduction • Target sales HK$1,800,000 • Total cost of goods sold HK$1,080,000 • Total new SKU products launch : 500 • Total SKU products retained after promotion : 300

  10. Marketing Activities • Press release • PR event • Opening event • Direct mail • In-store display • e.g. flags, bunting, aprons, caps, banners, posters etc. • Print advertisement • Advertorial • Tasting counters • Cooking demonstration • Lucky draw

  11. PROPOSAL FOR MARKETING FUNDING

  12. Thank you!

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