Future Conferences: Enhanced Experience and Revenue Development

1. Presentations Online PoCOJuly 2009 Presentations Online Adhoc Committee Ron Jensen Chair

2. Committee • Volunteers • Ron Jensen, Chair • John Barr • Russ Lefevre • Dru Reynolds • Ed Rezek • Mitch Rothblatt • Anil Roy • Tim Tredwell • Cheri Warren   • Staff • Mark A. Vasquez • Kevin Dresely • David Rogers • Susan Root • Scott R. Smith Meet every 3 weeks, plus additional discussions

3. What are they? • Powerpoint presentations with synchronized audio from presenter • Recorded at conferences and other venues • Browser access • For free • For sale • For benefit of

4. Strategic Opportunities • Conferences • Sets a new long-term direction for how we can conduct conferences in the future. • Enhance conference attendee experience (access to all tracks and review) • Enable other conference experiences • Sub conferences (location and time shifts) • Potential option for pandemics, lowered travel budgets, … • Access to conferences without travel • Societies, Regions, Sections, Chapters, Members • Stronger technical program to members through local units • Increase society membership benefits • Distinguished lecturers available to more units and members • Practicing engineer presentations and workshops • Stronger Professional content from IEEE-USA, Regions and Section • Enhance Volunteer experience with training available as needed • Revenue development • Protects IEEEs largest revenue source • Conferences more profitable through greater access • New products as a result of new IP format

5. Status • Business Model- first pass to support pilot • Developed procedures for a pilot • Training • Recording • Loading • Infrastructure • Selected Camtasia for IMS and PoCO • Load presentations to Akamai • Load products to BMS for purchase • IEEE.tv to view • Great team effort • Staff from across the company (Meetings & Conferences, IT, MGA, Marketing, Corporate Research, Product Management, Society Executive Offices, etc.) have dedicated resources to various aspects of the project. • More qualitative data after IMS pilot and PoCO • Information on the sales of IMS 2009 • resources needed to handle the recording of a conference or other event • cost associated with doing such recordings.

6. Links • IMS Pilot (June 2009) • IMS 2009 web site with links • Free presentations • Plenary • Microapps which are presentations from industry ~ 20 minutes each • Served from IMS/MTT web site • For sale presentations • Sold through BMS • Delivered through IEEE.tv with a new tab for purchased content • Humanitarian Technology Challenge Conference 6/1-2 • Recorded some content

7. Feedback? Ideas? Thoughts? Suggestions?

8. Work Items • Determination of the products that are possible and select correct set for IEEE • The potential markets for products (conference attendees, society members, members, individuals, corporations) • Relationship to EAB products, could some presentations/workshops be sold as part of an education product? • Search- how do people find what we have, how are they categorized, tagged, what search engine and how do you get to it? • Can adding products be automated to minimize cost? Conversely, how do we control to prevent “spam”? • The non profit products for member benefit or training, how offered, how paid for, does the business model support ad hoc products from a myriad of sources • The file structures that can be supported, implying which methods of recording • How do we make the selected tools available so everyone uses the preferred set. • Avoiding units using other channels as we don’t support their needs • Developing a plan for quality, do we use standards? do we mark quality? • What is the appropriate timing to make new recordings available? (within the hour, not for 2 months, or both, does it vary by product) • Training plan for volunteers who will be recording without staff support