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Enhance Your Automotive Marketing Strategy with Jerry Cox - A Guide to Perfection

Discover essential marketing insights from Jerry Cox of Haron Jaguar. This comprehensive guide, "The Fact Sheet," outlines key strategies for achieving technical perfection in your automotive marketing. Learn the importance of organized content, ease of access, and effective social media utilization. With valuable checklists, recommendations for website audits, and tips on crafting engaging posts, this resource is perfect for dealerships aiming to boost visibility and customer loyalty. Transform your approach to attract more enthusiasts and ensure your reputation shines.

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Enhance Your Automotive Marketing Strategy with Jerry Cox - A Guide to Perfection

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Presentation Transcript


  1. Haron Jaguar MCJ 158s By Jerry Cox

  2. The Fact Sheet • First step for Technical Perfection • A check list • Go to guide • Organization of a memo

  3. Webpage Revamp • Importance of Content • Ease of Access • Getting Traffic in the door

  4. Social Media Audit and Recommendation • Social Media growing before our eyes • Content is king • Reach out • Creativity Captures

  5. Social Media Post • Evergreen Post • Jerry cox @haronpromotions • Our love for the valley began in 1971, let us show you how much we love our local customers. #haronlandroverjaguar • Jerry cox @haronpromotions • People buy cars, enthusiasts buy Jags. #haronlandroverjaguar

  6. News Release • Getting the media involved • News Values • Your reputation is on the line • Highlighting a special event or promotion (newsworthy)

  7. Website Audit • Highlight importance of organization • Content • Ease of use

  8. Blog • Are written by anyone • More Fun, less serious • Opens eyes of different consumers

  9. Radio Spot • 30 second commercial

  10. Recommendations • Keep up with Social Media Marketing • Make sure to get news releases out • Content and ease of use on website • Any PR is good PR? – • WRONG • Thank you for everything

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