Uploaded by
tarak
4 SLIDES
250 VUES
40LIKES
New Product Development
DESCRIPTION
New Product Development. Why Develop New Products?. New Product Development (7). New products boost profits The Product Life Cycle Competitive Obsolescence. NP Development Process (7). Searching and Screening Revenue and Cost Analysis Development Market Simulations Test Marketing
Download
1 / 4
Télécharger la présentation 
New Product Development
An Image/Link below is provided (as is) to download presentation
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.
Content is provided to you AS IS for your information and personal use only.
Download presentation by click this link.
While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
During download, if you can't get a presentation, the file might be deleted by the publisher.
E N D
Presentation Transcript
New Product Development Why Develop New Products?
New Product Development (7) • New products boost profits • The Product Life Cycle • Competitive Obsolescence
NP Development Process (7) • Searching and Screening • Revenue and Cost Analysis • Development • Market Simulations • Test Marketing • Full Scale Commercialization
NP Development Process (7) • Marketing Interfaces with R&D and Production • Managing relations • Quality Function Management
More Related