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Reaching out to society

Reaching out to society. Thinking " outside in" and how to use your online profile for utilisation. Which dot reaches the star?. Why reach out?. Connect research with society Improve societal value of research Make knowledge work Research funding Scientific relevance and innovation

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Reaching out to society

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  1. Reaching out to society Thinking "outside in" andhowtouseyour online profile forutilisation. Mirko Lukacs mirko.lukacs@utrechtholdings.nl Ivo Plakman ivo.plakman@utrechtvc.nl

  2. Which dot reaches the star?

  3. Why reach out? • Connect research with society • Improve societal value of research • Make knowledge work • Research funding • Scientific relevance and innovation • Inspiration and ideas Reaching out to society – Mirko Lukacs, Ivo Plakman

  4. Bridging the gap… Researcher perspective • Great research! • Top quality! • Fine publications! • Fine colleagues! • Call me!!! Market perspective • R&D needs • Open innovation • What’s useful for us? • Academic black box • Who to call??? Reaching out to society – Mirko Lukacs, Ivo Plakman

  5. First steps • Identify utilisation opportunities • Identify Interest group & stakeholders • Reach out! Reaching out to society – Mirko Lukacs, Ivo Plakman

  6. Visibility & Utilisation Reaching out to society – Mirko Lukacs, Ivo Plakman

  7. Professor van BeeckCalkoen (1772 – 1811); visible online Reaching out to society – Mirko Lukacs, Ivo Plakman

  8. Visibility; plenty of options • (Popular) press attention • Social media • Open access publications • Blogs • Networking • Online profiles Reaching out to society – Mirko Lukacs, Ivo Plakman

  9. …bridging the gap! • Pitch (inside out / outside in) • Show evidence (proofyour pitch) • Translate expertise intosocietalrelevance • Reach outand trigger • Listen andbe open • Look for the win-win + = Reaching out to society – Mirko Lukacs, Ivo Plakman

  10. Usethis in your profile page • Add your pitch • Key collaborations • Societal relevance • Google! • Patents • Key publications • Reach out and trigger Reaching out to society - Mirko Lukacs, Ivo Plakman

  11. Take-home messages • Utilisation is heretostay • No visibility, no utilisation • Visibility – valorisation – visbility – valorisation • Onlyifyoureach out • Inside out / outstide in • Knowthatthere is support Reaching out to society – Mirko Lukacs, Ivo Plakman

  12. UtrechtVC network Grant Offices research grants, contract research Education & training 1. 2. Valorisation Officers support within department IP-related support & business development Legal Affairs legal advice & support Utrecht regional start-up support Reaching out to society – Mirko Lukacs, Ivo Plakman

  13. Make knowledge work! Reaching out to society – Mirko Lukacs, Ivo Plakman

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