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Enquiries 2010 v 2009

P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N. Enquiries 2010 v 2009. - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -. Breakdown of Enquiries 2009/2010.

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Enquiries 2010 v 2009

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  1. P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N

  2. Enquiries 2010 v 2009 - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  3. Breakdown of Enquiries 2009/2010 - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  4. €48 million generated by Dublin Convention Bureau - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  5. 2010 Business Won Geographically €48 million generated by Dublin Convention Bureau - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  6. Objectives for 2011 • Grow business tourism generated by Dublin Convention Bureau by • 5% to 50 million euro in 2011 through lead generation and distribution. • Increase enquiries into DCB/DCB partners by 15% through sales activity, e- marketing & website optimisation • Increase international association business through conversion of leads from the conference ambassador programme in conjunction with Fáilte Ireland and Tourism Ireland • Increase business won from the UK, core European markets & the USA by 5%. • Double website traffic and increase website leads by 30%

  7. Challenges • Perception of Dublin as high risk for business given our economic circumstances • Increased competition • Perception of Dublin as expensive • Perception of Dublin as being more appropriate for leisure tourism and small incentives rather than large international conferences - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  8. Key Messages 2011 • Value for Money & Competitive pricing • Easy Access • Quality of venues/infrastructure and level of professionalism in the industry • Knowledge Capital & European base for international companies • High Tech High Spec destination • Unique destination offerings- historic venues, city of living culture, destination appeal etc - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  9. Sales & Marketing Activity 2011Int’l Assoc Conferences • Conference Ambassador Programme: DCB met with 140 ambassadors in 2010-set to rise in 2011 with FI/TI researchers on board • Maximisation of ICCA and ECM membership (European Cities Marketing) • 4 CVB/Client workshops • Sales calls to AMCs/PCOs in Brussels & Washington • 1-2 x assoc conference Fam trip for int’l AMCs/PCOs • (1 European, 1 US) • Attendance at relevant trade fairs such as PCMA, Imex etc - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  10. MICE Business: UK, Mainland Europe & US • Attendance at 15 trade fairs-American Imex, Meedex, Confex, Confec blue & green etc • 3 x corporate fam trips- 2 x UK, 1 x European • DCB Workshop in London on 30th June -150 buyers • Sales Calls London & Paris • Targeted E-zine campaign in all markets - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  11. New DCB Websitewww.dublinconventionbureau.com • What it Offers • Conference Calendar • Partner area detailing business won, presentation tools • Easy access from homepage to all partner listings • How to Improve your Exposure on Website • Update your partner listing images, videos, floorplans • Stay in the News-the more you submit, the more you • appear, special offers, testimonials etc - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  12. New DCB Websitewww.dublinconventionbureau.com - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  13. Websitewww.dublinconventionbureau.com • Objectives: • Increase traffic on website from 33,974 hits to 60,000 • Increase level of RFP leads received through the website by 30% • Increase in subscription to DCB ezine by 25% • Increase in average time spent on site • Repeat traffic and enquiries from key conference buyers. • Activity: SEM & SEO Campaigns, Social Media, online advertising • DCB Workshop in London on 30th June -150 buyers • Sales Calls London & Paris • Targeted E-zine campaign in all markets - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

  14. Motivational Materials New delegate voucher booklet Delegate Map/Dublin App Bid Documents Dublin Directory Delegate support materials-pins pens, posters etc T I O N -

  15. Additional 2011 Activity • In 2011 DCB will undertake the following • 300 x client proposals • 12 x bid documents • 20+ site inspections • 3 x media visits and 10-15 adhoc journalist visits • 100+ literature requests for conferences • 60 x DCB partner meetings • General Assistance • DCB Workshop in London on 30th June -150 buyers • Sales Calls London & Paris • Targeted E-zine campaign in all markets - P R O M O T I N G D U B L I N A S A W O R L D C L A S S B U S I N E S S D E S T I N A T I O N -

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