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Navigating Relevancy: The Long Tail and the Search Economy

Explore the democratizing tools of production and lowering transaction costs of consumption, connecting consumers to niches. Learn about the U.S. Latino & Latina World War II Oral History Project Web Site with Dr. J. Richard Stevens and Dr. Maggie Rivas-Rodriguez.

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Navigating Relevancy: The Long Tail and the Search Economy

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  1. Making History Useful: The Long Tail, the Search Economy and the U.S. Latino & Latina World War II Oral History Project Web Site Dr. J. Richard Stevens Southern Methodist University Dr. Maggie Rivas-Rodriguez The University of Texas at Austin

  2. The Long Tail

  3. The Search Economy

  4. link

  5. 3 Ascendant Forces • 1) democratizing tools of production, • 2) lowering the transaction costs of consumption, and • 3) connecting consumers to drive demand to niches.

  6. The Long Tail Archives

  7. Navigating Relevancy

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