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Making Start-ups Effective: Key Insights on Customer Focus and Business Success

In this chapter, we explore the essential practicalities for launching an effective start-up. Emphasizing customer focus, we discuss the importance of understanding and anticipating customer needs, while evaluating businesses like Tesco and Thornton's Chocolate. We'll also cover crucial aspects such as the marketing mix, limited liability, legal issues, on-time delivery, and effective staff recruitment and training. Activities will include role plays on customer care, demonstrating the impact of good versus poor customer service on business success.

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Making Start-ups Effective: Key Insights on Customer Focus and Business Success

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  1. Topic 1.4Making the Start Up Effective Chapter 17 p90

  2. Aim for today Consider the practicalities of making a business happen and ensuring that the start up is effective

  3. But first for a game... The Business category game Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter

  4. Round 1

  5. Round 2

  6. Making the start up effective In this unit we will learn about... • Customer focus • The marketing mix • Limited liability • Legal & tax issues • On-time delivery • Customer satisfaction • Recruiting, training & motivating staff

  7. Customer Focus

  8. Task 1: Focusing on needs... In your groups discuss how the following businesses meet, anticipate & Identifymeet customer needs? • Tesco • Thornton's Chocolate • Next Consider how might they exceed them...

  9. Customer Focus • Businesses need customers to survive • Customer needs must be satisfied otherwise they will not use a business Businesses must focus on • Identifying customer needs • Anticipating customer needs • Meeting customer needs

  10. Meeting customer needs • A recent example... http://news.bbc.co.uk/1/hi/uk/8427400.stm

  11. Task 2 • Choose a company and create a role play about customer care. • Groups 1 & 4 -Good customer care • Group 2 – Poor customer care • Group 3 – Indifferent customer care

  12. Let’s look at some start up’s... http://news.bbc.co.uk/local/bristol/hi/tv_and_radio/newsid_7894000/7894880.stm

  13. To finish customer care… Write a paragraph about why customer service is important. Include an explanation of how poor customer focus impacts on business. Give examples of companies known for good/poor customer service.

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