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VAR Inbound Marketing Success Story

VAR Inbound Marketing Success Story. Katie Gutwein Director of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com. www.kbkcommunications.com. Ramona Gutwein Assistant. 3. 2. 1. HubSpotter Since: July 2011. Number of HubSpotter Powered Clients : Six.

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VAR Inbound Marketing Success Story

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  1. VAR Inbound Marketing Success Story

  2. Katie GutweinDirector of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com www.kbkcommunications.com Ramona GutweinAssistant

  3. 3 2 1 HubSpotter Since: July 2011 Number of HubSpotter Powered Clients: Six Industries Served: Healthcare Manufacturing & Distribution

  4. 3 2 1 KBK’s G P C T Goals For HubSpot: • ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS • FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS • GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM Plan/Strategy: • BECOME INBOUND MARKETING EXPERTS • CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE RESULTS WE DELIVER Challenges You Faced Before HubSpot • SHOWING ROI • SHORT, SPORADIC TIMELINE Timeline • THREE MONTHS

  5. 2 3 1 4 KBK’S Inbound Story Process: DEVELOP OUR OWN VERSION OF ‘SMARKETING’ FOR OUR CLIENTS Why was this so successful? TWO WORDS: INTERNALBUY-IN Were there any struggles? “THIS IS YOUR NEW NORMAL.” What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.

  6. Weekly Sales & Marketing Email

  7. Sales Representative ‘Login’ Welcome Company XYZ Sales Reps. Please sign in below. @xyz.com

  8. Sales Representative Landing Page

  9. You can do it too.... eBook: Tweet me: @kbkcomm email: kfassl@kbkcommunications.com http://bit.ly/RSSuBy

  10. QUESTIONS?

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