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Summer Advertising

Summer Advertising . Cellen Coakley BA 516 August 11 th 2008. Field one mile from Denver Airport in time for the Democratic National Convention Idea is to promote the whole wheat pizza crust

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Summer Advertising

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  1. Summer Advertising CellenCoakley BA 516 August 11th 2008

  2. Field one mile from Denver Airport in time for the Democratic National Convention • Idea is to promote the whole wheat pizza crust • Pepperoni made out of red mulch, onions out of limestone, green peppers out of corn stalks, and olives out of black mulch, harvested wheat for cheese • Will stay up until first snow fall Papa John’s Pizza Field

  3. Stunt was done for one day in a Manhattan Mall • Video on YouTube was viewed 34,000 times • Kraft said that even though it was very successful it was a one time event Oreo Elevator

  4. YouTube - Oreo Elevator Oreo Elevator

  5. Sent people “pitvertisers” onto subways in London • TV screens were sewn into jackets and a Right Guard ad played anytime they lifted their arm • Despite some mixed responses, Dial was pleased with the result of the campaign. Right Guard

  6. YouTube - Pitvertising Right Guard

  7. Billboard was placed in central London made out of pence • Chevrolet was trying to show how budget friendly the Aveo is • Chevy was hoping to get a consumer reaction—within 30 minutes all the pence were gone Chevrolet Aveo

  8. YouTube - Chevrolet Aveo penny billboard Chevrolet Aveo

  9. New York Times Online. “Summer Silliness Brings a Pizza Field and a Giant Oreo,” August 1, 2008. <http://www.nytimes.com/ 2008/08/01/business/media/01adco.html> August 10, 2008. • Promo Xtra. “Papa John’s Designs Pizza Field in Mid-West Wheat Field.” August 8, 2008. <http://www.congoo.com/news/2008 August9/Papa-John-Designs-Pizza-Mid> August 10, 2008 Sources

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