1 / 9

Wholesome Harvest: Creative Summer Advertising Stunts

Dive into the world of innovative advertising with wheat field stunts and penny billboards. Explore unique campaigns like Oreo Elevator and Right Guard Pitvertising. Learn how brands like Papa John’s and Chevrolet captured attention in unconventional ways. Delve into the trend of promoting whole wheat pizza crust using creative materials.

tehya
Télécharger la présentation

Wholesome Harvest: Creative Summer Advertising Stunts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Summer Advertising CellenCoakley BA 516 August 11th 2008

  2. Field one mile from Denver Airport in time for the Democratic National Convention • Idea is to promote the whole wheat pizza crust • Pepperoni made out of red mulch, onions out of limestone, green peppers out of corn stalks, and olives out of black mulch, harvested wheat for cheese • Will stay up until first snow fall Papa John’s Pizza Field

  3. Stunt was done for one day in a Manhattan Mall • Video on YouTube was viewed 34,000 times • Kraft said that even though it was very successful it was a one time event Oreo Elevator

  4. YouTube - Oreo Elevator Oreo Elevator

  5. Sent people “pitvertisers” onto subways in London • TV screens were sewn into jackets and a Right Guard ad played anytime they lifted their arm • Despite some mixed responses, Dial was pleased with the result of the campaign. Right Guard

  6. YouTube - Pitvertising Right Guard

  7. Billboard was placed in central London made out of pence • Chevrolet was trying to show how budget friendly the Aveo is • Chevy was hoping to get a consumer reaction—within 30 minutes all the pence were gone Chevrolet Aveo

  8. YouTube - Chevrolet Aveo penny billboard Chevrolet Aveo

  9. New York Times Online. “Summer Silliness Brings a Pizza Field and a Giant Oreo,” August 1, 2008. <http://www.nytimes.com/ 2008/08/01/business/media/01adco.html> August 10, 2008. • Promo Xtra. “Papa John’s Designs Pizza Field in Mid-West Wheat Field.” August 8, 2008. <http://www.congoo.com/news/2008 August9/Papa-John-Designs-Pizza-Mid> August 10, 2008 Sources

More Related