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Longbow Presentation 3 October 2013

Longbow Presentation 3 October 2013. Background. Founded in Nottingham in Sept 2012 Started out as a student magazine (Uni2 Know). Year 1 Highlights Set up offices on Derby Road Logos, marketing materials, brand guidelines Registered our IP Published 4 x Uni2 Know Magazines

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Longbow Presentation 3 October 2013

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  1. Longbow Presentation 3 October 2013

  2. Background • Founded in Nottingham in Sept 2012 • Started out as a student magazine (Uni2 Know)

  3. Year 1 Highlights • Set up offices on Derby Road • Logos, marketing materials, brand guidelines • Registered our IP • Published 4 x Uni2 Know Magazines • Released Uni2 Save card • Let around 550 rooms • 8000+ live contacts in Notts alone (U2P) • Promo staff

  4. Uni2 Rent… These figures show us that our methods work…students like and trust the brand

  5. The App: Windows 8 Platform The App… • Encouraged to develop an app, went away and researched… • Realised a need to bring a sense of community back to students • Markets appear confusing • Uni2 becomes a well respected brand • How App works – • Synced around calendar – providing trustworthy information & services • Events, offers, educational timetable and Uni2 services

  6. Top App Program – within the App ecosystem • Apps epitomize how Win8 is differentiated • High-touch engagement from Win BG/ field • Dedicated technical support from Ecosystem team / UX support Top • 20 • of ~70 • Lights up differentiated features in Win8 • High-touch engagement from Win BG/ field / limited UX support • Store Category Leaders 200 of ~2000 Named • Quality @ Scale in H2 • Fill out category / portfolio • Quality reviews at scale Thousands of hundreds of thousands Total

  7. The App:

  8. The App: iOS version

  9. The App: Strategy • Test launch in Nottingham Jan’14 via various stunts • Once happy and tested, Birmingham and Leeds to then follow • Uni2 Know launching first, as Trojan Horse • Nationwide growth thereafter (targeted and organic) • Key focus on core activities of Know, Save, Party and Rent • Calendar to become integral part of student life (community) • Constant emphasis on collecting vital marketing data • Drive Income through data/revenue share, rental ads, general ads

  10. The App: The Publicity Stunt • Taco Bell announced it had purchased Liberty Bell to rename it the Taco Liberty Bell. Result…huge uproar and press coverage. • Uni2 will announce that it has purchased plots of land and intends to set up student camp sites to combat rising accommodation costs.

  11. The App: The Publicity Stunt

  12. Monetisation Strategy • 13/14 all about critical mass - live data has great commercial value • 13/14 Uni2 Party • 14/15 Uni2 Rent – Right Move equivalent • 14/15 Revenue Share Agreements (Uni2 Talk, Uni2 Work) • 14/15 Ad Revenue through partner companies – East Mids, Sky etc • Helping companies to optimise their use of data and to market better to students

  13. Forecasts • Conservative forecasts for Uni2 Connect (App) 14/15 show; • £ • Revenue 344,500 • Gross Profit 228, 082 • Net profit 84, 478 • 2 Year projections for Uni2 Rent alone show; • 13/14 14/15 • £ £ • Revenue121,260 208,592 • Gross Profit 109,560 193,742 • Net Profit 39,570 99,752

  14. What more do we need? • Funds! • 150k needed to; • Launch App • Upgrade website • P.R. campaign • Hire of National Sales Manager • Skills/Experience

  15. Some of the discussions we’re having • Invasion Travel – Uni2 Invade (student travel) • Microsoft – Uni2 Connect • News International (Milkround) – Uni2 Work • MTV – Uni2 Party • Phones 4 U – Uni2 Talk • Cash Shop – Uni2 Borrow • Moople

  16. Where we’re heading… • £16 billion annual student spend • No single name synonymous with student living • 5 year plan • Uni2 to become THE name associated to all aspects of student life & more

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