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Connected. Now What?

Connected. Now What?. Jim Nardulli SVP, Americas & Global Telematics NNG, Kft. History of LBS. $1 BILLION down the drain. 11 Years. Challenge Statements. Being connected f rees u s. Walled gardens f ence u s in and fail.

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Connected. Now What?

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  1. Connected. Now What? Jim Nardulli SVP, Americas & Global Telematics NNG, Kft.

  2. History of LBS $1 BILLION down the drain 11 Years

  3. Challenge Statements Being connected frees us. Walled gardens fence us inand fail. The entity in the value chain that stands to profit will end up being the one that pays the bill. $0 Billion Business?

  4. Point 1 Beware of the the many Kings Commercial Telematics, ecosystem is logical because the NEED is clear

  5. Connected Car So many Kings - and it’s raining confusion and competing interests OEM & Dealer TSP Consultants! NOKIA google ? ?

  6. Point 2 The Mistake of Purpose The Car is NOT a Computing Device. Mirroring a SmartPhone App on the in-dash screen is a truly awful idea

  7. Point 3 The Complexity Problem “The Connection to the Cloud in a Car is not a Product, it’s an Enabler” Too many competing ways, means and motives creates complexity Consumers Have Lost their Tolerance for Complexity

  8. Point 4It’s Not a technical Problem. Technology doesn't win Finding the right mix of convenience, ease, safety and business model wins the prize

  9. Point 5 Features and Functions evolve faster than Cars Consumer Expectations derive from CE Industry

  10. A New Paradigm for Automotive Knowledge Opinion Security Wishes Expectations Smartphones and App Store Driving Expectations

  11. Point 6 Uxisnot just GUI or HMI

  12. Challenge Statement The best products are the ones we lose control of, that take on new lives fueled by developers we will never meet.

  13. Final Point Consumer Reach Platforms NOKIA google PLATFORM

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