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International Student Experience ~ Sport’s Contribution

International Student Experience ~ Sport’s Contribution. Zena Wooldridge April 2010. UK ~ a global leader in provision of higher education:. Relevance ?. Export earnings of HE: £5.3 billion pa [5% of world’s scientific research and 12% of cited papers]

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International Student Experience ~ Sport’s Contribution

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  1. International Student Experience ~ Sport’s Contribution Zena Wooldridge April 2010

  2. UK ~ a global leader in provision of higher education: Relevance ? • Export earnings of HE: £5.3 billion pa • [5% of world’s scientific research and 12% of cited papers] • Intl students contribute £3.3bn pa to UK national income • 368,000 intl students studying at UK HEIs in 2008-9 • 15% of all students studying in the UK • 10% of all undergrads • 34% of all post-grads • 55% of all PG research students • ⅓ = other EU nations; ⅔ = RoW

  3. Top 10 HEIs by intl student numbers Top 10 HEIs

  4. Top 10 HEIs by % of intl students Top 10 HEIs

  5. Enhance global reputation & ranking • Centre of culture: • developing ‘cosmopolitanism’ • Preparing graduates fit-for-purpose in a global economy Relevance to HEIs • Income ~ academic fees + other spend Academic Fees(Birmingham 2008-9) 35% • Intl activities ≈ 15% of total UoB turnover

  6. Global recession • New UK immigration system (barrier) • Growing competition world-wide • Fees (relative) • Cost of living in the UK ~ despite £ exchange rate Challenges to UK HE plc • Importance of Intl Student Experience Need to ‘raise our game’ • Sport’s contribution Best Practice

  7. Half of Intl students rely on families • 80% of Chinese students rely on families • 25% are self-funding • 20% take out loans • ⅓ Malaysian students receive govt awards • 45% of PGR students receive UK/university awards • Pattern varies across EU/RoW • Pressure to get best value from studies • Raises students’ expectations of universities How Intl students fund themselves

  8. Intl students are not an homogenous group wrt expectations, circumstances, experiences and needs Market Segmentation • UG / PGT / PGR • Other EU / RoW • Nations • Cultures • …….

  9. Pre-arrival information and communications • Arrival, welcome & orientation • Cultural & Social Integration • Careers & employability • 5. SPORT Good Practice Advice

  10. Manage expectations: • Cost / affordability • Career outcomes and employability • Clear communications • Customised service • Web-site • Customised ? • Integrated services ? • Clear offer ? • Peer-to-peer social media network groups & blogs ? Pre-Arrival

  11. Many intl students will enter an unfamiliar environment in an emotionally charged state where simple things such as a friendly face can make a world of difference in how the initial experience is perceived Arrival, Welcome & Orientation Intl Student Barometer ~ meeting new friends on arrival:  Intl average = 65%  UK = 75%  Lead USA = 78% • Service integration affects intl student experience • Smaller universities sometimes do best Qu: To what extent does your sports dept work with the Intl Office and others on welcome/orientation programme ?

  12. Intl students want to experience UK cultures (90%) • How to best offer integration with: • domestic students (2-way) • local communities (learn language & other skills) ? • other nationalities within intl cohort • On-going, not just arrival & orientation • 60% want to meet students of own nationality • Higher for nations more distant and culturally different • [80% for China, India, Pakistan, Malaysia) • less important in HEIs with higher % of intl students Cultural & Social Integration

  13. Relates to intl students as much as domestic • Need to earn money (some) • UK degree a major step towards rewarding career ~ success critical to UK attracting intl students • 50% of intl grads that go straight into employment work in the UK for first 2 years • Support generic skills development for global careers: comms, presentation skills, team-work, problem-solving and time management • Volunteering & sport scholarship programmes • Example: Raymond Priestley Centre Careers & Employability

  14. SPORT (1)

  15. Important for integration • Sports facilities: • more important to Intl students (73%) than domestic (59%) ~ though domestic students more satisfied (86%) • More important to Intl UG than Intl PG students • Satisfaction highest amongst EU students (83%) • Lowest amongst US and Pakistan students (73%) • Higher satisfaction at larger universities than smaller • Issues around quality & breadth of provision SPORT (1) • Intl Student Barometer ~ sports facilities satisfaction: • Intl average = 76%  UK = 79%  Lead USA = 84% [Domestic students = 86%]

  16. Most frequent complaint is COST • expectations of free sport due to fee levels • Clear pre-joining/marketing info &/or add to overall fee • Student Clubs: • Intl students less likely to join student clubs • Most likely to join in HEIs with higher % of intl students ~ due to wider range of clubs ? • PGTs less likely to join clubs (intensity of course) • Issues around alcohol SPORT (2)

  17. Train sports staff in cultural awareness and inter-cultural communication • Integrate planning & delivery with Univ Intl Office • Consider range of activities attractive to intl students (including clubs) • On-going provision through period of study • Offer combination of mixed and culturally-specific groups • Consider how to use sport to encourage intl student integration with the local community • Cost: be clear on costs prior to arrival &/or consider adding annual fee to intl tuition fee SPORT ~ suggested actions (1)

  18. Consider design/content of web-site and use of peer-to-peer social media network around sport • Offer mix of formal and informal activities • Balance alcohol and non-alcohol events • Promote benefits of volunteering • Promotes integration with domestic students & local community • Enhance employability • Assists language, other skills and cultural awareness • Offer incentives for participation e.g. certificates, plus emphasise the value to CVs SPORT ~ suggested actions (2)

  19. Intl Student Experience Strategy/Guide for Sport ? • Your HEI ? • BUCS Best Practice Guide ? • Best Practice Case Studies ? • Find out the numbers and profile of intl students at your institution • 2 changes to your programmes for intl students ? ACTIONS

  20. Do you have a welcome / orientation programme for Intl students that includes sport • Do you train your sports staff in cultural awareness ? • Do you provide programmes specifically targeted at intl students ? Do those target mixed students or culturally-specific groups ? • Does your sport web-site specifically address intl students’ needs ? • Do you promote the benefits of volunteering in sport to intl students ? Questions

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