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What We Do

What We Do. Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo Design , Email Signatures & Branding Guidelines

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What We Do

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  1. What We Do Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo Design, Email Signatures & Branding Guidelines Social Media Strategy & Implementation Business Photography including Google 360 Virtual Tours

  2. Questions For You How many of you have a company blog? Do you use WordPress? How often do you post? Do you post on a schedule? Who writes your posts? Do you track results?

  3. SEO Basics • 1- Find The Right Keywords- Find out what keywords are being used by people searching online. • 2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention. • 3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.

  4. Identify Keywords • Think Like A Customer • Check Out Competition • Google Keyword Tool • How Many Competitors? search allintitle: keyword

  5. Google Keyword Tool Example https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues

  6. Keyword Competitor Check

  7. Places To Use Keywords On Your Blog • Blog Titles & Descriptions • Blog Content – about 2% • Image Names & Alt Text Tags • Blog Categories • Links To Your Posts

  8. Blog Post Blueprint Lets Do One Together

  9. Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker

  10. SOCIAL MEDIA Sharing Your Blog Posts On Social

  11. Announce Blog Posts Differently Across Social Media Channels Don’t post the same message across all of your social media channels. Think of Your social media channels as news stations. The facts of the story (your blog post) are the same, but your headlines (what draws readers in) are different.

  12. Same article, different post. Twitter Facebook

  13. Same article, different post… Google+

  14. Announce Posts More Than Once • Your audience might have missed your blog post the first time.  • Lonely Planet Example:

  15. Promoting Your Blog In Newsletters If your company has a newsletter, be sure to include a link to your blog in your newsletter. “Read more tips on our blog” “Visit our blog for more articles and tips” “Top 3 blog posts of the month”

  16. Plan ahead: Create an editorial calendar • What to include in an editorial calendar for blogging: • Topic, details, keywords, audience, call-to-action and pictures/visual.

  17. Resources • http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet/ • http://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post/ • http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo/ • http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo/ • http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/

  18. Learn More Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones – Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com630-995-7109bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563

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