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Retail Growth Strategies for International Success

Explore market penetration, expansion, diversification, and vertical integration as key growth opportunities in retail. Learn about global market challenges, successful retailers, and sustainable competitive advantages. Discover the importance of adaptability, global culture, and financial resources for global expansion success.

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Retail Growth Strategies for International Success

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Presentation Transcript

  1. (Still )Jaymee & Alex Growth Strategy

  2. Market Penetration • Growth Opportunity- • Opening more stores in the target market • Displaying merchandise to increase impulse purchases • Train salespeople to cross-sell • Cross-selling-sales associates in one department attempt to sell complementary products from another.

  3. Market Expansion • Growth Opportunity • Using existing retail format in a new market segments.

  4. Retail Format Development • Growth Opportunity • A retailer develops a new retail format • Develop a format with a new retail mix for the same target market

  5. Diversification • Growth Opportunity • Related vs. Unrelated Diversification • Related- Retailer’s present target market • Unrelated-Lacks any commonality between the present business and the new business Afterthoughts

  6. Foot Wear

  7. Diversification Vertical integration • Is diversification by retailers into wholesaling or manufacturing.

  8. Global Growth Opportunities International Expansion • Government Regulations • Cultural Traditions • Supply Chain Considerations • Languages Risky

  9. Who Is Successful Global Success • Specialty Stores: • Starbucks • McDonald’s • The GAP • IKEA • Category Specialist • Home Depot • Toy’s R’ Us • Discount Retailers • Wal-mart • Carrefour

  10. Keys to Success • Four Characteristics • A globally sustainable competitive advantage • Adaptability • Global culture • Financial resources

  11. Globally Sustainable Competitive Advantage • Retails must have a core advantage such as: • Low-cost • Efficient Operation • Strong private brands • Fashion reputation • Category Dominance = Low-Cost

  12. Global Competitive Advantage • Adaptability-Retailers must adapt to other countries ways of living • Color Preferences • Preferred cut of apparel • Sizes of Clothes • Selling Seasons • Store Design • Cultural Values and Government regulations • Assortment of items

  13. Global Culture Success • True system that works • 30 years of international experience in 21 countries BEAT THAT

  14. Financial Resources • Long-term commitment • Considerable upfront planning • Difficult to generate short-term profits

  15. The End

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