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Midterm Prep

Midterm Prep. Review and Workshop. But first…. A Quiz! You have 15 minutes. YOU CAN DO IT!. Quiz Review. Seven Categories of Social Technographics Profile Steps to develop Social Media Policy after identifying the client Business Goal BONUS: 5 Key Social Media Objectives.

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Midterm Prep

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  1. Midterm Prep Review and Workshop

  2. But first… • A Quiz! • You have 15 minutes

  3. YOU CAN DO IT!

  4. Quiz Review • Seven Categories of Social Technographics Profile • Steps to develop Social Media Policy after identifying the client Business Goal • BONUS: 5 Key Social Media Objectives

  5. The Social Technographics profile { { { Most Influential Organizers The Majority • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives Requires more time and knowledge of tools

  6. Identify the BUSINESS GOAL Define your SOCIAL MEDIA & PR STRATEGY Align your SOCIAL MEDIA OBJECTIVES Develop winnable campaigns to achieve each objective LISTENING TOOLS & TACTICS TALKING TOOLS & TACTICS ENERGIZING TOOLS & TACTICS SUPPORTING TOOLS & TACTICS EMBRACING TOOLS & TACTICS ANALYZE & ADAPT ANALYZE & ADAPT ANALYZE & ADAPT ANALYZE & ADAPT

  7. 5 key social media objectives Embracing Building authority Supporting Allowing supporters to help each other Energize Rallying key supporters towards an action or cause tools Talk Building relationships by creating and participating in conversations--direct engagement Listen Collecting info and insights through conversations time

  8. Client Engagement Report back • In groups of threes, share your experience engaging your client with your classmates. • Provide feedback and support as needed to others • As a group, document what was shared and provide any insights or tips moving forward to the rest of the class. • You have 20-25 minutes to engage one another.

  9. Develop your Strategy Statement • Take a moment to fill out and complete the Social Media Strategy Statement Worksheet (10-15 minutes) • Reconvene with your small group and share your Social Media Strategy Statement. • As a listener of your classmates statements, evaluate and provide constructive feedback. Ask: Is it logical? Is it appropriate? Does it need improvement? • Make any necessary adaptations to your statement based on feedback. • You will have approximately 25-30 minutes in your small group sharing and evaluation.

  10. Strategy Statement • Example: • “Alliance Bakery will pursue a Rallying Strategy on Social Media to achieve it’s business goal of increasing sales in the next 6 months by developing tools and tactics that will Listen, Talk and Energize its target audiences.” • Another Example • “Alliance Bakery will use social media to listen, engage and energize its core fans in a rallying strategy so that they can increase sales opportunities during the slowest times in the winter.”

  11. Your Strategy Statement • Present your Social Media Strategy Statement to the class

  12. Your Assignment • Create an outline for your midterm project based on the Midterm Rubric. It should include titles for your ideas and bullet points to support those ideas. Due in class as a typed and printed copy. • NEXT WEEK • We will review the Midterm Rubric in detail, addressing any issues or questions you may have. We will also review the document style guides.

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