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NORDIC MERGER MANIA - A NIGHTMARE FOR IR? Maija Harsu Stora Enso Oyj May 29, 2000

NORDIC MERGER MANIA - A NIGHTMARE FOR IR? Maija Harsu Stora Enso Oyj May 29, 2000. Stora Enso in Brief. Sales EUR 10.6 bn Capacity 13 million tons of paper and board 40 000 employees in more than 40 countries Listed in Helsinki and Stockholm Market capitalisation about EUR 9 bn

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NORDIC MERGER MANIA - A NIGHTMARE FOR IR? Maija Harsu Stora Enso Oyj May 29, 2000

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  1. NORDIC MERGER MANIA - A NIGHTMARE FOR IR? Maija HarsuStora Enso OyjMay 29, 2000

  2. Stora Enso in Brief • Sales EUR 10.6 bn • Capacity 13 million tons of paper and board • 40 000 employees in more than 40 countries • Listed in Helsinki and Stockholm • Market capitalisation about EUR 9 bn Vision: To be the leading forest products company in the world Scandinavian IR-seminar 29.5.00/MH/pl

  3. Characteristics of the Industry • Cyclical • Fragmented • Overinvesting • Less than 1 % in international indices Consolidation Globalisation Scandinavian IR-seminar 29.5.00/MH/pl

  4. Challenge:Combination of Cultures - Personnel • Mission • Vision • Values • Language Culture Structure Strategy Scandinavian IR-seminar 29.5.00/MH/pl

  5. Challenge: New Stakeholders • Swedish/U.S. private investors • Swedish Shareholders Association • New institutional investors • International media • International personnel Others • Stock exchanges and financial supervision with different rules and regulations • Shareholder registers Scandinavian IR-seminar 29.5.00/MH/pl

  6. Challenge: “Only One Voice” • Financial communication policy • Differences in communication practices • Be local, act global • Investor and press conferences • Spokespeople - how to organise Scandinavian IR-seminar 29.5.00/MH/pl

  7. Continuous Process • Introducing Stora Enso • Building up the image of CEO • “Only one voice” • Different time zones Liquidity Scandinavian IR-seminar 29.5.00/MH/pl

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