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Stfx Alumni Aquatic Centre

The StFX Alumni Aquatic Centre, a historic 25m pool on campus opened in 1981, serves as the only pool in Antigonish. With a capacity of 230 people, it generates revenue through community memberships and classes. However, it faces the challenge of increasing membership and daily traffic, particularly among its primary demographic—students. Strategies to enhance engagement include researching local demographics, studying successful pools in the area, and developing classes aimed at student interest. For inquiries, contact Laurie Boucher at 867-3945 or lboucher@stfx.ca.

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Stfx Alumni Aquatic Centre

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  1. Craig Ethan Cheryl Anne Katelyn Stfx Alumni Aquatic Centre

  2. Company Overview • Alumni Aquatic Centre is the pool on campus • Makes revenue off of the community people that buy memberships and also classes • Opened in 1981, $2.6 million project • Six lanes, 25m • Sauna, Showers • Capacity of 230 people

  3. Contact • Laurie Boucher • Aquatics Supervisor • 867-3945 • lboucher@stfx.caaquatics@stfx.ca

  4. Problem • How can the Stfx Alumni Aquatic Centre increase membership as well as consistent daily traffic? • There is a need to cater to students since that is the demographic it was built for, however it is the only pool in Antigonish so there are other parties to consider • There are multiple demographics to consider and to focus on. • Certain demographics represent a higher proportion of revenue than others.

  5. Ways to Approach Problem • Research the number of children in Antigonish • Research what other pools in the area have done to be successful • Research major revenue makers with regards to pools • Look at ways in which the pool can connect to students with regards to classes.

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