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Bryan Dickens Penn State PM Intern Summer 2013

Toast News. Bryan Dickens Penn State PM Intern Summer 2013. Why the current news is NOT working…. Too Impersonal Unreliable Uninteresting Unconnected Too Slow Not real-time Not efficient Not predictive. Era of Information Overload!. Too Impersonal… Missing the News that Matters.

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Bryan Dickens Penn State PM Intern Summer 2013

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  1. Toast News Bryan Dickens Penn State PM Intern Summer 2013

  2. Why the current news is NOT working… • Too Impersonal • Unreliable • Uninteresting • Unconnected • Too Slow • Not real-time • Not efficient • Not predictive Era of Information Overload!

  3. Too Impersonal… Missing the News that Matters News should narrow BIG data to MY data. Personal news. • If there’s traffic on my usual road to work, tell me + alert the best alternative route. • Hurricane approaching my parents’ city, let me pull up an email/phone call to see if they’re okay.

  4. Too Slow…Need Real-Time Data for Real-Time Decisions News should be fast, efficient & predictive… what is happening right now could affect you, and you should know about it ASAP! Time it takes for your personal news to get to you

  5. Too Slow Too Impersonal How can we use technology to improve personal response time on the things we care about most?

  6. Introducing Toast. Traffic Accident on Route 520 Click for alternative route to work Fantasy Sports Ray Rice out for the season Click to switch your fantasy lineup Work t-bdick finished code review Click to see the edits IDEA: Combine Outlook’s alert updates (toasts) and outside sources to give you a personalinflux of data instantly! No more refreshing of sites and no more sifting through information that doesn’t interest you. Toast brings data you want to your fingertips. …and many more!

  7. Why Toast? • Simple design & easy learning curve • Fades away if you don’t want it! No more need to clean an inbox • Already coded technology within Microsoft, just need to apply it uniquely • Can emphasize cross-platform collaboration within Microsoft: link your Office document to your account and whenever it is changed you can click the toast and jump right to it Bring it all together with Toast!

  8. Customizable • News is more than just the media, it’s anything new that you are interested in! Toast lets you get alerts for any app, any website, anything you can think of! Microsoft has the ability to broadly span the market by being in everyone’s PC, phone, and home system: ALWAYS connected and instant personal news.

  9. Visual Story • Take any two diverse demographic people: • This is a visual draft of how they would “select their toast” with an in-windows experience (similar to the personalization settings control panel) Signed in with their Microsoft account there would be a storage of all their interests and suggestions personal to them, as well as an option to “Toast this” to any program they opened

  10. Toast News Visual Story: PAGE 1 Enter any site, any app, any source at all here and it will provide the link for the data. Search Hot Topics Select Popular “toasts topics” will bubble to the top and be displayed pre-search. Trending Music Tech Business Weather Games Movies

  11. Toast News Visual Story: PAGE 2 Extra customizable elements to edit on your updates (varies per site) The site/app/source name and link for the data. Configure www.Microsoft.com Frequency Warm Crispy Burnt Store Data? Off On Send to email? Off On

  12. Toast News Visual Story: PAGE 3 Select where you want the toast on your screen. Toast! Where do you want it? Display Clickable buttons for choices of your personal style for the toast. Type of Toast Change the Color Change the Style Change the Size Go! Make another And that’s it! Put your toast in action in just three easy steps.

  13. YOU’RE IN CONTROL Any update you want, anyway you want it This idea appeals to all demographics, bringing each person’s individual interests to Microsoft to give them the best user experience possible.

  14. Business Value to Microsoft Microsoft owns the OS with Windows, but when people get their updates they go to another company’s site/page/app and WE LOSE! Let’s bring people back into Windows by giving their news directly through us. TOAST leverages Microsoft OS as a service for customers • Helps maintain MS platforms over competitors • Ties together MS products in a cohesive platform Direct Revenue Projection through potential advertisements • Careful ads implemented tastefully • Leads to an enormous market tap with PERSONAL content related ads (heard of Google?) Potential multibillion dollar new market!

  15. Thanks to • Todd Rawlings for giving outside-the-box thinking on alerts and to Yoav for Social Den – a previous TW paper for assembling news info in the cloud. • Evelyn Carlson and Debbie Hinck for Toast News exposure. • Manager Anand Raman and Mentor Ashley Lessard for encouragement to write a TW paper. • Further Q/A: bid5098@psu.edu

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