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Do you want sell online more with your current traffic? Get some tips on it over here that how can that be made possible. Such as, the whole idea of online selling is- ATTRACT→ CONVERT →RETAIN and existing customers are easy to sell because they already trust you. Know more on it.
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How to Sell More of Your Products and Services With the Traffic You Already Have?
You know what is more important for your online store– That your customers keep coming back for more.The whole idea of online selling is- ATTRACT→ CONVERT →RETAIN Existing customers are easy to sell because they already trust you.
You need to focus on your customers- • One new customer is 5X more expensive than existing 3 customers. • The probability of selling to an existing customer is 60%-70% but the probability of selling to a new customer is only 5%-20% • Existing customers are twice as likely to try new products and spend 31% more when compared to new customers. • Increasing customer retention rates by 5% increase your profit by 25%-90%.
Build Customer Loyalty • Customer loyalty matters because selling more to existing customers are easy and cheap, then to find new customers. Loyal customers tend to be regular buyers and recommend you frequently to others. • To sell more you need more traffic, more visitors, more page hits and spend more money on advertising. While these all things are important but sometimes you can get more revenue from the traffic and visitors you already have.
Build Customer Loyalty • There are certain ways to get more sales online, without having extra traffic. Applying these techniques will let you focus more on your website and existing customers and at a point certainly, you will get better results. • A visitor land on a website surfs and then leaves. And the visitor left forever. This can be changed with certain techniques, apply any of the below techniques and you will definitely get the results.
Recapture The Traffic • This simply means RETARGETING • To get new visitors you will have to invest time and money in SEO, Social Media Marketing, Google Adwords and in other different forms of advertising. When a visitor lands for the first time, then they are considered “new”, and it is obvious that you spent a lot than on a visitor coming for the third or fourth time. • Also, the first time visitor has the highest bounce rate means they leave the site without any activity. • When a prospect visits your website but leaves without conversion then you can take show then your banner ads. These ads will be displayed later on the sites in the Google Display Network or Yahoo Ad Network. The ad recaptures the user attention and drives back your website page. • You can follow around the first time visitors on other websites and use the power of REMARKETING and RETARGETING
2.Keep the Conversation Going • Don’t rush into things, never send a new visitor to a sales page, this will give you low conversion. • You can make this slow- build your online community. Make your loyal customers engage with your brand. By building an online community you can • Upsell existing customers • Increase brand awareness • Test new ideas • Develop forums and insist users provide insight and feedback.
Some of the best ways to get the potential customer back are to make them sign up for your email list. This way you can offer them something valuable in exchange for an email. These pieces of the content act as a lead magnet and drive them back to your website. You can also make them sign up for monthly newsletter or blogs else use the “subscribe for updates” strategy to gain value for your brand. This leaves a positive and long-lasting impression on the customers and in return, you get their email address and other basic information to remain in touch. It’s like ENGAGE AND ADVERTISE WITH EMAILS
3.Test Different Pages • Test for different pages, this process is called the split or A/B testing. This is basically having two different designs and at the end, only one will perform well than others in terms of conversion. • Out of two you keep the winning design and get it compete with another design. This testing is never ending process, big enterprises spend a fortune amount with their splitting efforts. • There are five factors namely- Design, Headline, Product Images, Call to Action text and Call to action color to decide how much a website will convert.
First, you test the current design with the new one that you haven’t tested before. And grab the winning design and test the headline for keywords. Third, put the product images on your landing pages and finally test the call to action text and fifth, test the call to action colors. By this process, you can actually boost your revenue with same traffic, the same set of customers and visitors. To sum up I can say you need to keep in continuous touch with the customers, get a 360-degree view and make your customers emotionally commit to your brand. One you have establishes a strong customer base try hard to keep them with you.