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If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage.
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5 Marketing Displays Ideas If you have had any experience marketing your products in the retail environment - you must have learned the struggle of trying to let your brand stand out. Well, like art, marketing requires the company to set the stage. In the context of branding - marketing displays allows the business to demonstrate the product efficiently and effectively. How should I use Marketing Displays? In marketing, it’s usually a good idea to be straightforward with the message that you’re intending to point across to your customers. Therefore, it is important to establish the message of your marketing display and also the promotion that you’re looking to integrate into the display. If you’re looking to use a dedicated product display - it’s only rational that you leverage that medium to promote your branding. Which is why - we would recommend to make your branding as visible as possible onto your marketing display. How do I design my own Marketing Display? The answer to that depends on your nature of business. With branding, it’s always a good idea to align your branding with a common tone. Let the marketing display speak on behalf of your brand and allow it to promote your business. Looking for inspiration to design your own displays? Our friends from the ODM Group have decided to compile 10 Marketing Display Ideas that you can find inspiration from. 1. VinaMilk - Wooden Product Display Vinamilk’s branding caters around an organic brand personality. This explains why they would integrate a farm produce brand image onto their product displays. Elements of grass and wooden display definitely expresses their 100% Organic products that would attract their target customer. 2. LED Drinks Display Alcoholic brands have been popularly known for associating their brands with a premium brand image. These LED Light bottle displays are very bespoke and attractive. The bright lights that surround the circumference of the display attracts attention from customers and the big logo illuminating the background of the display will optimize your brand exposure. 3. Magnetic Product Display These shoes levitate with no strings attached. These magnetic shoe displays work well in hand with most products, which requires it to have a magnet attached inside the product/shoe to repel it from the stage of the display. This creates an awesome levitating effect which really aligns with the brand image of the shoes - which promises a lightweight personality. Read the blog to see more examples of these magnetic displays being used on other products! 4. Wooden Cart Marketing Displays This wooden cart displays are very unique to brands that are looking to stand out from the crowd. It gives your brand an ample amount of space to display the variety of products that your brand has in the product line. It gives an old school trade brand personality which might bring some customers back to reminisce the old days. With the size of the display, these could also be used for personal selling - and allows you to offer samples using these displays. 5. VR Interactive Marketing Display A sure fire way to get the attention of shoppers in the retail market is to make your displays as engaging as possible. Games and interactive VR stations like these definitely piques a lot of interest from customers. This VR Marketing Displays invites customers to physically kick off in front of the screen and participate in a penalty score out. Imagine the queue it had from all the football fans eager to try out the game. This also creates a good platform to co-brand with sports brands and events - such as the Premier League. Now that we’ve compiled some of our best marketing displays, we hope you’ve gained more appreciation of the impact marketing displays have on the retail business. Want to learn more about marketing, product displays and design? Read the ODM Group’s blog here and contact their salespersons if you’re interested in developing your own marketing campaign.