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Understanding Prejudice: Cognitive and Cultural Factors in Socialization

This chapter delves into the causes of prejudice, focusing on cognitive factors, particularly the impact of in-group/out-group distinctions. Highlighting Jane Elliott's "Blue-eyed/Brown-eyed exercise," it explores the exercise's significance, effects on groups, and its criticisms. Additionally, it examines the role of culture, emphasizing socialization through parents, peers, and media, including how gender stereotypes are formed and reinforced. Critical insights on the automatic versus controlled processing of stereotypes will further illuminate the complexities of prejudice formation and perpetuation.

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Understanding Prejudice: Cognitive and Cultural Factors in Socialization

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Presentation Transcript

  1. Ch 8: Prejudice Part 3: Oct. 22, 2012

  2. What causes prejudice (cont.) • 2) Cognitive factors – example based on ingroup/outgroup distinctions: • “Blue-eyed/Brown-eyed exercise” by Jane Elliott • Background of the exercise: • Day 1 vs. Day 2

  3. Blue-eyed Video • Effects for the group ‘on the bottom’? • Elliott’s main point? • Criticisms of Elliott’s exercise:

  4. What causes prejudice? (cont.) • 3) Culture • Importance of socialization by parents, peers, media, etc. • Gender stereotype examples • Correlation between parents’ stereotypes & kids’ • Links to parenting behaviors & kids’ play behaviors

  5. Media effects – • Images may indicate how men/women should look • Research evidence of ‘face-ism’ • What is this effect? • Archer’s research on face-ism • Gender differences - • Perceptions of the target?

  6. Are stereotypes automatic? • Devine – distinguish automatic & controlled processing of info • Automatic: • Controlled: • Cognitive effort involved in controlled processing • When it is difficult to engage in 2nd step?

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