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Road Safety Program in Laos: A Comprehensive Survey and Awareness Campaign

This program in Laos aims to improve road safety through surveys, awareness campaigns, helmet promotion, and educational initiatives. With a focus on reducing accidents and promoting safe practices, the program includes activities such as helmet surveys, village information stands, media workshops, and rural road safety extension. The ultimate goal is to enhance public awareness and reduce road-related incidents in Laos.

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Road Safety Program in Laos: A Comprehensive Survey and Awareness Campaign

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  1. RS Program Laos

  2. Hospital Survey 2005

  3. Accident Vehicles

  4. Registered Vehicles 1990 57,878 79,912 1995 104,879 138,607 2000 153,781 200,756 2004 268,800 336,000 Year Motorcycles All Vehicles Real figures most probably higher

  5. Surveys • Helmet Surveys 2 x per year • Hospital Survey • Currently 1 x per year, but increase in 2006 due to database officer. • Plans of MOH to set up trauma registry at Friendship Hospital with WHO support.

  6. Public Awareness Helmet wearing campaigns • In May the Lao Government decided to enforce the helmet law. This has been delayed until the end of 2005, as the fine had to be agreed on and the traffic police is trained on the issue. • HIB decided to put the core focus on helmet wearing for 2006. • Banners, radio spots and DJ announcements, information stands, leaflets, social marketing of helmets, 1 TV spot.

  7. Public Awareness Social marketing of helmets • 1,250 helmets imported from Thailand (3 different types, incl. 2 children helmets). • Helmets will be sold for 50 % of the price in shops. • Sold to poorer people via CBR, village information stands and other projects. Traffic Police helmets • 300 Traffic Police helmets ordered for VTE Traffic Police and National TP

  8. Public Awareness Village Information Stands • First trials successful • 2 more village will follow • Screen should be included, to provide diverse information. That Luang / ITECC stands • RS information stands at That Luang (4 days) and ITECC (10 days). • Together with AGL • Use of screen drew many people

  9. Education School Visit Program • Only some public schools visited in the beginning of the year. • Re-direction of the school visits > more classroom-based to make it more interactive. RS Primary School Curriculum • Work will commence in 2006. RS Presentations • Novotel, US Embassy, MSLW, Vientiane College

  10. Dangers from Other Road Users

  11. Dangers from Other Road Users

  12. Dangers from Other Road Users Traffic pulling out of side streets without stopping or looking 2 1

  13. Training / Workshops RS Awareness training • 15 Animators trained to work for HIB on different RS activities. RS Media Workshop • Will be held in December (21.12.?) • Focus on road user behaviour

  14. Rural RS • Start in 2006 (extension to Savannakhet) • Initial hospital survey • Selection of 10 target villages • Possible interventions: Nighttime visibility, first aid training for police, staff at health posts, safe crossings near schools…

  15. Further Objectives • Strengthening of ties with Traffic Police • Strengthening of media ties, particularly TV • Improvement of exhibition materials • Development of new material • Advocacy: Pedestrian behaviour, nighttime visibility, helmets for children.

  16. Thank You Very Much

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