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UK Seafood Market Overview: Trends, Consumer Attitudes, and Supply Insights

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thomas-beck
22 diapositives · 300 Views · Nov 20, 2014

Dive into consumer attitudes towards seafood and the environment, seafood purchasing patterns, and the supply of seafood available in the UK market. Explore the differences in consumer behavior between chilled and frozen seafood, key purchase drivers, and concerns. Understand the top species imported to the UK, growth trends, and the importance of China in the seafood supply chain. Gain valuable insights for marketing strategies and decision-making in the seafood industry.

#uk seafood market overview: trends, consumer attitudes, and supply insights #uk seafood market overview: trends, consumer attitudes, and supply insights ppt #powerpoint #presentation
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  1. Overview of UK markets & supply Original presentation delivered by Julie Graham, Seafish April 2005

  2. Marketing relies on: • Consumers attitudes towards the environment & seafood • Use consumer research • Supply of seafood available • Look at present availability • and: predicted future supplies

  3. Consumers attitudes to the environment and seafood

  4. Consumers attitudes to the choice of fish Seafood purchasing patterns Choice of seafood – chilled v frozen Consumer concerns Conclusions

  5. Seafood purchasing patterns by typology

  6. Choice of seafood – chilled v frozen The overall approach / mind-set varies by format: CHILLED FROZEN Chilled is a more emotionally driven and hence random decision process Frozen product selection operates in a more functional manner Decision made at the retail outlet Products are typically pre-determined before reaching the retail outlet Spontaneity, browsing and product comparison is evident Strong grab-and-go behaviour Broader product repertoire Strong tendency for repeat purchasing

  7. Seafood purchase decision criteria Key purchase drivers High priority Low priority

  8. Consumer concerns relating to seafood • Awareness of seafood-related publicity generally restricted to Waders & Swimmers • Over-fishing had greatest recognition (26%) • Weak awareness of farmed fish (5% had heard of farmed salmon) • 75% of Disinterested and 43% of Paddlers were unable to mention any issues

  9. Conclusions If you worried about everything, you wouldn’t eat anything I’d be inclined to try other fish rather than do without I tend to switch off because I like fish and if I choose to eat it I will • Overall, little behavioural change in terms of seafood purchase was evident • Any change in behaviour was generally confined to modification rather than rejection • Publicity has had a limited impact on consumer purchase intent • Seafood is still widely regarded as a natural, pure and healthy food resource

  10. UK Supply

  11. UK supply of seafood 1.9 million tonnes Source: DEFRA / HM Customs & Excise

  12. Imports

  13. Top 5 species imported to the UKValue 1.46 million tonnes imported in 2004, worth £1.54 billion Prawns £339m Cod £328m Tuna £193m Salmon £108m Haddock £101m 69% of total imports Source: HM Customs & Excise

  14. Key species imports to the UKGrowth in volume and value (%) Source: HM Customs & Excise

  15. Focus on cod and haddock

  16. World production of cod and haddock (2002) Cod Atlantic / Pacific Haddock Total production 267,000 tonnes 1.2 million tonnes Russia (20%) USA (20%) Norway (19%) Norway (21%) Iceland (19%) Russia (15%) Key producers UK production 3% 20% Source: FAO

  17. Total UK supply – cod & haddock Cod Haddock Source: DEFRA / HM Customs & Excise

  18. UK cod and haddock imports 2004 Cod Haddock Total imports 278,000 tonnes 110,000 tonnes Key countries Iceland (25%) Denmark (15%) Russia (15%) China (14%) Iceland (36%) Faroes (21%) Norway (18%) China (7%)

  19. Focus on China

  20. 715% 211% 131% Imports from China 99% Thousand tonnes January – December Source: HM Customs & Excise

  21. Summary • Three quarters of UK seafood supply is met through imports • Top 5 species imported - prawns, cod, tuna, salmon and haddock • The UK produces 3% of world cod, and 20% of world haddock • Cod imported from Iceland, Denmark, Russia, China • Haddock imported from Iceland, Faroes, Norway, China • China has become increasingly important in recent years for UK supply of cod and haddock

  22. For further information please contact: Julie Graham Market Insight Executive j_graham@seafish.co.uk 0131 524 8684