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NEWSC INFORMATION & EDUCATION EFFORTS

NEWSC INFORMATION & EDUCATION EFFORTS. Sue Olson, P.E. City of Appleton & NEWSC Past-Chair Wisconsin APWA May 8, 2009. NEWSC. NORTHEAST WISCONSIN STORMWATER CONSORTIUM Elected first officers fall of 2004 Began collecting dues 2005 Full membership meets quarterly.

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NEWSC INFORMATION & EDUCATION EFFORTS

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  1. NEWSC INFORMATION & EDUCATION EFFORTS Sue Olson, P.E. City of Appleton & NEWSC Past-Chair Wisconsin APWA May 8, 2009

  2. NEWSC NORTHEAST WISCONSIN STORMWATER CONSORTIUM • Elected first officers fall of 2004 • Began collecting dues 2005 • Full membership meets quarterly

  3. Organizational Structure • Modeled after the Fox Cities Economic Development Partnership • Division of Fox-Wolf Watershed Alliance – bylaws • Two paid part time staff – Coordinator and Office Manager

  4. Organizational Structure • Council – meets quarterly or as needed • Chair • Vice Chair • Past Chair • Secretary/Treasurer • Committee Chairs

  5. NEWSC Committees • IDDE – Illicit Discharge Detection and Elimination • EC/PC – Erosion Control/Post-Construction • I & E – Information and Education • T & R – Tools and Resources

  6. Current Membership • Five (5)Counties • Thirty-four (34) Cities, Towns, Villages (3 pending) • Eight (8) Corporate (3 pending) • UW-Oshkosh • Non-voting participation from UW-Extension, RPC’s, and WDNR

  7. Benefits of Membership • Membership REQUIRES participation • Participate on one committee, use the products of four • Networking • Speak as one voice

  8. Benefits of Membership • Education for staff participating in committees • Credit for regional activities of NEWSC • Scholarships • Reduced fees for training hosted by NEWSC

  9. I & E Committee • First Chair from UW-Extension • NEMO - Non-point Education for Municipal Officials

  10. Stormwater: What Does It All Mean? Community Date Presenter Title

  11. I & E Committee • Community Based Social Marketing (CBSM)

  12. C B S M

  13. CBSM Behavior Analysis Probability Impact

  14. I & E Committee • Commissioned St. Norbert College to conduct a survey of residents in NEWSC area

  15. Gather information from residents: Purpose • Stormwater Awareness • Behaviors, Barriers, Motivation • Target Markets

  16. Brown Outagamie Calumet Winnebago Fond du Lac Survey Area 403 phone surveys completed for the five county area: Brown Calumet Fond du Lac Outagamie Winnebago

  17. Representation Individual respondents for the survey were highly representative of the county populations involved.

  18. For stormwater that does enter a storm drain or ditch, where do you believe it ultimately ends up?

  19. Major Contributors

  20. Target Markets Most Ready for ActionEnvironmental Behaviors * Nancy Lee, Social Marketing Services, Inc.

  21. Oneida Nations, Brown and Outagamie Counties 1995 Behavior Changes(already do) Dane County 2003 NEWSC 2005 Take used motor oil to recycling center 57% 87% 85% Direct rainspouts to the lawn rather than driveway 55% 84% 87% Clean up dog waste 25% 85% 84% Keep street gutters free of grass and leaves 25% 69% 80%

  22. Always 48% Most of the Time 9% Rarely 6% Never 38% Potential Barriers?

  23. I & E Committee • Wrote an I & E Plan • Topic Packets, PSA’s, Trade Show Display • I & E Plan Development Workshop • Branding Workshop

  24. I & E Committee • WDNR NPS Urban Planning Grant • Grant contract held by East Central RPC • 50% Match up to $53,000 • RFP Process

  25. Marketing Consultant • Branding and Logo ($3,450) • Demographic/Psychographic – Target Market ($1,500) • Creative Production ($8,000 -$12,000) • Strategic Output ($55,000 - $65,000)

  26. Billboard Ads • Billboard budget: $20,815 • Includes board rental, production and installation. • Billboards up the week of April 13, 2009.

  27. Cable Ads • NEWSC Cable Ad Budget: $7,500 • Received a call from Time Warner Cable on April 17, 2009 • Received a call from WIXX representative on April 15, 2009

  28. TV Ads • Broadcast Budget: $11,381 • TV Stations: WBAY, WFRV, WGBA, WLUK • Campaign: Starts 4/20 – 6/22 and 9/14- 10/19, 2009.

  29. RADIO ADS • Radio Budget: $20,000 • Station target: WNCY and WOZZ • Additional call: WIXX and WZBY • Target Market: Age 25-64 years of age who enjoy doing yard work as a leisure activity. • Ads: An average of 9.3 times throughout the 27 week duration of the campaign. • Schedule: Each week the radio schedule will reach 15.2% of people 26-64 an average of 3 times. • Campaign Starts 4/20 – 6/22 and 9/14-10/19, 2009.

  30. Yard Stake

  31. Key Components • NEWSC owns everything • Ability to continue after grant and consultant contract are closed • Assistance in building relationships with the media

  32. Lessons Learned • Finding an available website name is hard! • Let Go • Allow adequate time to coordinate website with media campaign

  33. Tools & Resources • Maintain two websites – organizational and public • MS4 PermiTracker subscription • Pollution Prevention

  34. Illicit Discharge I & E • Power point with script for Municipal Staff • Interactive Power point with script for IDDE Scenarios • Concrete truck washout, concrete sawcutting • Carpet cleaners

  35. Illicit Discharge I & E • Discharge from Pools and Spas • Power Washing • Hang Tags • Restaurants, commercial dumpsters

  36. EC/PC Committee • Power Point with script for 1 and 2 family UDC • Guidance documents for model ordinances • Hosted CPESC training and exam • Informational flyers for new BMP owners

  37. QUESTIONS?

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