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Africa’s Rising Consumer Class What are the opportunities? Soula Proxenos – International Housing Solutions Soula.Proxen

Africa’s Rising Consumer Class What are the opportunities? Soula Proxenos – International Housing Solutions Soula.Proxenos@intlhousingsolutions.com. Additional Economic Aspects.

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Africa’s Rising Consumer Class What are the opportunities? Soula Proxenos – International Housing Solutions Soula.Proxen

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  1. Africa’s Rising Consumer ClassWhat are the opportunities?Soula Proxenos – International Housing SolutionsSoula.Proxenos@intlhousingsolutions.com

  2. Additional Economic Aspects Global Fortune 500 Companies: Companies based in emerging markets will account for >45% of the Global Fortune 500 by 2025, up from 5% in 1990 and 17% in 2010 Johannesburg and Cape Town are the leading business hubs in sub-Saharan Africa, with 60% of the region’s headquarters between them. Growth: Africa – the world’s second-fastest-growing region is fueled not by resources but rather by a rising consumer market [45% of growth]. Optimism: Africans are exceptionally optimistic about their economic future; 84% say they will be better off in 2 years. Sub-Saharans are the most optimistic. Concentration: 10 countries accounted for 81% of Africa’s private consumption in 2011: Algeria, Angola, Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, Sudan, and Tunisia.

  3. Unrelenting Urbanization • Over half the world’s population is now urbanized; but sub-Saharan Africa’s proportion is only 37%. • Spending among Africa’s urbanites is rising at two times the rural rate; Urban incomes are 80% higher than average countrywide figures. • By 2020, urbanization will be 41%, which means 117 million more people in urban areas. [for South Africa 7.9 million people.] • By 2020, Africa’s labor force is projected to add 122 million workers, creating a continent-wide labor force of more than 500 million. • By 2020, more than half of African households are projected to have discretionary income, rising from 90 million in 2011 to 128 million in 2020.

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