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PEIP Capstone

PEIP Capstone

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PEIP Capstone

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  1. PEIP Capstone Rachel Bayless

  2. #17DaysofGiveways • InformIT.com blogs weekdays July 9-31 • Objective: To grow following on Facebook, Twitter, and InformIT blog • Outlets for promotion • InformIT.com • Facebook • Twitter • LinkedIn • Meetup • StumbleUpon • Measuring Results • Hootsuite • TweetReach • Lithium

  3. #17DaysofGiveways

  4. #17DaysofGiveways • New Facebook likes: 94 • New Twitter followers: 117 • #17DaysofGiveaways retweets: 211 • Ow.ly clicks (to InformIT.com): 748 • Entries: 522 • Blog comments: 100 July 11-19 • 118,756 impressions • Over 28,000 accounts reached

  5. #17DaysofGiveways July 11-19 Programming in CoffeeScript Java Application Architecture

  6. #17DaysofGiveways • 69,800 impressions from @InformIT • 49,000 impressions from retweets

  7. #17DaysofGiveways • Blog Participation

  8. #17DaysofGiveways

  9. Growth During Giveaways • Facebook • 5.1% growth (3.3% monthly avg. for 2012) • Twitter • 3.7% growth (2.7% monthly avg. for 2012)

  10. #17DaysofGiveways Jason Irwin: “Thank you for the awesome competition” Eric Silva: “Claiming my prize Whoo Hoo !!!” Mark Beaty: “Thanks for the fun contest and great prizes!” Brandon Ryan: “This contest is great!  Thank you!” Hugo Dahl: “Wonderful! Thank you and everyone at Pearson/InformIT for the contest, very grateful for the content you help authors distribute and disseminate!”