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Sponsorship Selling the Pitch

Sponsorship Selling the Pitch. By Clare Mawae. TANSTAAFL. Economic Knowledge in One Sentence There Ain’t No Such Thing As A Free Lunch— TANSTAAFL. Mission Statemen t. What is the Organization’s Mission Statement?.

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Sponsorship Selling the Pitch

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  1. Sponsorship Selling the Pitch By Clare Mawae

  2. TANSTAAFL Economic Knowledge in One Sentence There Ain’t No Such Thing As A Free Lunch— TANSTAAFL

  3. Mission Statement

  4. What is the Organization’s Mission Statement? • Can you feel and breathe about what the events to portray to the audience? • How will your mission statement tie into the event • Will your future sponsor(s) tie in with the mission statement?

  5. Determine the needs of the festival or event • Who is your Demographic Audience?

  6. Who is your Demographic Audience? • Find your main demographic audience • Age • Income • Education • Occupation • Demographics change • External forces can play a huge effect on your audience

  7. Geographic Rural City Population size in proximity of venue Can people get to you easy

  8. Psychographics Psychographics go beyond simple demographics to help marketers understand and reach different consumer segments. 

  9. Attitudes Values Activities and interests Demographics Usage rates

  10. WHO CAN THE SPONSOR(S)BE?

  11. What kind of organizations fit into these demographics? Make a list of organizations Who can you partner with? What other organizations that have similar mission statement and psychographic audience ?

  12. MEDIA

  13. What media forms can you use?What media will want to cover you?What media do your consumers use? Print Media iPods etc Television Computers Cell phones Email Radio Many possibilities on the road ahead………….

  14. TYING SPONSORSHIP INTO YOUR MARKET THE FORMULA HAS BEEN CREATED

  15. THE SPONSOR IS THERE Now we understand who are market is How we can reach them We know our audience So now to our marketing plan

  16. TIE IN YOUR SPONSORSHIP AND MARKET YOUR EVENT

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