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Professional Affiliation Spaces

Professional Affiliation Spaces. LinkedIn, Viadeo, Xing and BranchOut Dave Coleman Eamonn Carey Graham Colmer. Introduction to P rofessional Networking. What are Professional Affiliate Spaces or Professional Networks? What do they do and who uses them?

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Professional Affiliation Spaces

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  1. Professional Affiliation Spaces LinkedIn, Viadeo, Xing and BranchOut Dave Coleman Eamonn Carey Graham Colmer

  2. Introduction to Professional Networking. • What are Professional Affiliate Spaces or Professional Networks? • What do they do and who uses them? • Used to network, build relationships, connect to peers and expert groups and enhance employment opportunities. • Members use free or paid plans. • Businesses offer recruiting and advertising services to members. • Who are the companies providing the service? • What was there before? • Web 1.0. • Offline recruitment . • Freemasonry?

  3. I’ve never heard of most of those!

  4. It’s all about numbers. • LinkedIn: born 2003, floated: May 2011, members: 150+ million. • Fact: Ireland has one of the highest LinkedIn penetration rates worldwide. • “Share surge signals dotcom bubble 2.0”, The Guardian. • Xing: born 2003, floated: Dec 2006, members: 11+ million. • Fact: Dominates German speaking regions (DACH) • Viadeo: born 2004. • Members: 40+ million (2nd largest worldwide next to LinkedIn). • Fact: No.1 in China with 8+ million members. • BranchOut: born July 2010. • Members: 3.5 million. • Fact: MC Hammer has no membership plan.

  5. Show me the money! • How do professional networks make money?

  6. Show me the money! • How LinkedIn’s revenue model has grown.

  7. Oh, there’s the money. • IPO information: • LinkedIn listed at $45 in May 2011 now $92. • Xing listed at €30 in December 2006 now €49. • Annual report data: • Viadeo and BranchOut are private companies. • LinkedIn made $63 million in 2011. • Xing made €20 million in 2011.

  8. Oh, there’s the money.

  9. But is that real money? • Apple has a Market Cap of 560billion. • Net profit of 45 billion. • Net profit is 8% of its market cap • Xing has a Market Cap of 268Million. • Net profit of 20million. • Net profit is 7.4% of market cap. • LinkedIn has a Market Cap of 9.4billion. • Net profit of 63 million. • Net Profit is 0.6% of market cap. • It would take 12 years for Apple to pay for itself. • 13 years for Xing. • 149 years for LinkedIn. • Take a guess for Facebook?

  10. Growing pains. • The four companies operate in the exact same market but pursue different expansion strategies. • LinkedIn increases user-base in existing markets. • Viadeo targets the emerging markets through acquisitions: • China (Tianji). • India (ApnaCircle). • South America (ICTnet). • Canada (UNYK). • Xing focus on their existing user-base and buyinginnovative services. • BranchOut grows symbiotically with Facebook.

  11. It’s tough to scale! • System architecture is struggling to keep up with the rate at which the network grows. • Over 2 new LinkedIn members per second. • Extra engineers are being employed to focus on site speed and reliability. • The now defunct Friendsternetwork could not scale to meet the demands of its users. • Pages taking up to 30 seconds to load. • Users moved to other sites such as Bebo and MySpace.

  12. Surely it can’t last? • Big competition to break into each others markets. • BranchOut’s dependency on Facebook for their user-base. • Smaller networks threatenend by LinkedIn taking their market share. • Viadeo’s aggressive expansion in BRIC (Brazil, Russia, India, China). • Chinese market - will LinkedIn or Viadeo succeed there? • Political • Censorship • Cultural • Design • Incumbents (Wealink, RenHE)

  13. Back to the future. • Popular recruitment websites such as Monster are gradually being super-seeded by professional networks. Recruitment agents can connect directly with potential candidates and also search based on their skillset. • Other competitors like Amazon, Microsoft, Google+ (Gmail being a corporate email system now and Hangouts) • Future of professional networks is unclear, still a relatively young industry. • User concern about privacy is growing as is their desire to keep their professional and social lives totally separate. This is a potential downfall for BranchOut.

  14. Back to the future. • Recruitment website’s being super-seeded by professional networks. • Growing concern over online privacy. • Professional Networking is still a relatively young industry. It is unclear at this stage what the future holds for this industry.

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