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Color

Color. Amy Jo Southworth. Color. Here is white on yellow. Ick Here’s brown White again White again Jiggity jig. Here is red on brown. Here is yellow, just for fun. Here is red. Is it looking fuzzy? Is it wobbly? Is it nauseating?

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Color

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  1. Color Amy Jo Southworth

  2. Color

  3. Here is white on yellow • Ick • Here’s brown • White again • White again • Jiggity jig

  4. Here is red on brown • Here is yellow, just for fun

  5. Here is red • Is it looking fuzzy? • Is it wobbly? • Is it nauseating? • How long could you stand watching this presentation? • Has stereopsis set in?

  6. On Green • Here is some more red • Hmmm, Christmas colors • Any stereopsis happening here? • Colorblind folks may also have trouble

  7. color • Light on dark background in large rooms & with projectors • Dark on light background for overhead transparencies or small rooms/web pages • 4 or fewer colors

  8. color • happy courageous successful • romantic imaginative fantasy • growth abundance vitality luck • enthusiastic playful optimistic • tranquil intuitive trustworthy professional • outrageous imaginative innovative

  9. color • refreshing cool imaginative • energy determination passion • stability earthy reliable rustic • motivated active dynamic • knowledge power integrity creativity • illumination wisdom

  10. color • spiritual passionate visionary • peaceful sincere affectionate • romantic compassionate faithful • assertive passion danger • classy formal power death

  11. mixed messages? • energy determination passion • stability earthy reliable

  12. color therapy • Certain parts of brain • Are light sensitive • Respond differently to different wavelengths (color stimulates or reduces, for instance, hormone production) • One in 6 research blindfolded participants could identify color with fingertips after training; blind could do so even more • Color-tinted glasses may help those with learning disabilities, particularly dyslexia

  13. color therapy

  14. We are a visually illiterate society. … Three R’s are no longer enough. Our world is changing fast—faster than we can keep up with our historical modes of thinking and communicating. Visual literacy—the ability to both read and write visual information; the ability to learn visually; to think and solve problems in the visual domain—will, as the information revolution evolves, become a requirement for success in business and in life. —Dave Gray, founder of visual thinking company XPLANE

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