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The Marketing Objectives Checklist Navigate your way to an effective objectives-led marketing mindset. Identify the biggest growth opportunities for your business. with new customers:. with existing customers:. speak to more people. get more people to try. reach more people.
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The Marketing Objectives ChecklistNavigate your way to an effective objectives-led marketing mindset Identify the biggest growth opportunities for your business... with new customers: with existing customers: speak to more people get more people to try reach more people get people to buy more often get people to buy more increase prices Seek activities to drive awareness Seek activities to drive trial Seek activities to drive frequency Seek activities to fuel weight of purchase Seek ways to add product value Seek options to increase distribution NB: segmentation simplified for the purposes of the checklist Understand who you need to talk to... those unaware of the brand those aware but not yet buying those buying but not very often those buying but not very loyal those buying regularly those who only buy your brand Output: Our core objective is to get ........... customers who are ................... to ........................... i.e. Our core objective is to get new customers who are unaware to be aware of our brand
