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Web 2.0: Floor Wax or Dessert Topping?

In the era of Web 2.0, opportunities abound for startups in technology and digital marketing. This insightful discussion by Dave McClure explores what Web 2.0 really means, its impact on entrepreneurial strategies, and the evolving landscape of online marketing. Featuring notable examples from industry giants and a dive into user-generated content, social networking, and new business models, this guide delivers crucial insights for entrepreneurs navigating the fast-paced web environment. Learn how to leverage the potential of Web 2.0 and avoid pitfalls along the way.

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Web 2.0: Floor Wax or Dessert Topping?

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  1. Web 2.0: Floor Wax or Dessert Topping? Dave McClure

  2. Dave McClureGeek, Entrepreneur, Startup Advisor, Angel Investor Picture Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. www.500hats.com

  3. Web 2.0: Floor Wax or Dessert Topping? Q: What is Web 2.0? a fantabulous new web paradigm great marketing campaign for new startups a very profitable tech confab like porn: I know it when I see it all of the above

  4. Web 2.0: WTF happened?!? Gorillas: GOOG, YHOO, MSFT, EBAY, AOL, AMZN M&A: Skype, MySpace, Flickr, Del.icio.us Funding: VCs flush, Angels back Frugal: 1.0 biz models, 2.0 mktg budgets LAMPos: Linux, Apache, MySql, Perl/PHP Sizzle: Ajax, Flash, Javascript, IE/Firefox Pipe: >50% broadband, > 80% access Users: YouTube, Facebook, Wikipedia Search/AdWords/AdSense: Instant Ads, Instant Customers, Instant Revenue

  5. What Web 2.0 *Looks like* lots of green and blue pastels plug.

  6. What Web 2.0 *IS* (according to Tim O’Reilly)

  7. What Web 2.0 *IS* (according to Peter Forret)

  8. The 7 Habits of Highly Effective Web 2.0 Startups Rich User Experience (Ajax, Flash) Mashups (APIs, XML, RSS Feeds) Simplicity -> Incremental Complexity User-Generated Content & Participation Tagging & Ratings Social Networking (Groups) Lots of Blue & Green ‘Web as Platform’

  9. DMC’s Crazy Web 2.0 Predictions* Lots of cool new Web 2.0 startups, but… soon, lots of little Web 2.0 flameouts too A few big deals, a bunch of small deals Google gets stronger, more arrogant, more… Microsoft-ish Microsoft buys Amazon, Yahoo, or eBay? eBay/Yahoo merge? NewsCorp/Fox/MySpace becomes a player More competition = customers & developers win  * please don’t try this at home folks, I’m an “expert” *

  10. Thanks for Playing  My Contact Info, Website, & Blog: Dave McClure dave [AT] 500hats.com http://www.500hats.com/ http://500hats.typepad.com/ Other wacky ideas by Dave: Top 10 Rules for Vertical Revolutionaries http://500hats.typepad.com/files/top10rules_vertical.ppt Top 10 Reasons Web 2.0 is Like Disco http://blog.simplyhired.com/archives/2006/01/top_10_reasons_1.php

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