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2011

2011. Piracy Protection for Online Digital Media Assets February 28, 2011 DMASM 2011 International Workshop Stuart Rosove, CEO BayTSP. About BayTSP. Because data drives profits.

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2011

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  1. 2011 Piracy Protection for Online Digital Media Assets February 28, 2011 DMASM 2011 International Workshop Stuart Rosove, CEOBayTSP

  2. About BayTSP Because data drives profits. BayTSP is the Global Leader providing the Media & Entertainment Industry with the most comprehensive commercial Search & Discovery Services for analyzing the impact of digital media online, providing the best anti-piracy measures and enabling effective marketing decisions through insightful business intelligence.

  3. Protecting Digital Assets Is there a silver bullet? • DRM • Conditional Access • Encryption • Digital Watermarking • Digital Fingerprinting Trade Associations Best Practices Policy Standards Legislation Litigation

  4. Protecting Digital Assets

  5. Protecting Digital Assets No silver bullet, and trends suggest the floodgates are open. But there are effective means to mitigate the damage. Once leaked where do these Digital Assets go?

  6. Protecting Digital Assets Once leaked where do these Digital Assets go?

  7. Digital Piracy Ecosystem The push for ubiquitous, seamless access of content to the consumer has increased piracy opportunities • Peer-to-Peer Networks (P2P) • 10 active networks • Highest volume: BitTorrent, eDonkey, Gnutella variants (ala LimeWire variants) • User Generated Content Sites (UGC) • 100 to 500 • Top Chinese Sites: Youku, Tudou, and 56 • Cyberlockers: “One-click hosting sites” • 100 to 500 • Most active: Megaupload, Hotfile, 4Shared, Mediafire and RapidShare • Rapidshare: 13 billion visitors per year • Megaupload: 5 Billion visitors per year • Live Streaming • Dozens • Most Active: UStream; Justin.tv; veetle.com But wait. . . . . there’s more . . . . .

  8. Digital Piracy Ecosystem The push for ubiquitous, seamless access of content to the consumer has increased piracy opportunities • Linking Sites • Hundreds of sites • Highly active and well maintained include sidereel.com, alluc.org, tvduck.com • Other • Usenet/IRC/FTP • Graboid • Search: Google, BING, Yahoo! • Social Media: FaceBook and Twitter

  9. Deaf, Dumb & Blind Content Owners started off Those that did nothing ended up

  10. The BayTSP Approach Search. Identify. Analyze. Report. Act. Comprehensive visibility into the Digital Piracy Ecosystem arms Content Owners with the intelligence they need to take the appropriate action. Enforce or Market On average BayTSP processes 760 million detections that create over 30 million actionable events each month for its Clients.

  11. Technology—How we do what we do Products & Services Anti-Piracy Services Business Intelligence FutureOfferings Commercial Search and Acquisition Technologies Reference Indices DataCollectionStore Business Rules Engine ContentStore Asset Metadata and Search Criteria Fingerprinting Watermarking Human Review BayTSP Platform

  12. Technology—How we do what we do Compliance: The Complexity of Notice Sending

  13. The BayTSP Approach

  14. The BayTSP Approach • Propagation Reporting: Measuring the proliferation of media files across P2P Networks • Damage Assessment: All data used to assess impact of Intellectual Property leakage • Fan Finder: Measuring the proliferation of media across P2P Networks and Social Media sites to identify significant pockets of audience • Marketing & Promotion: Data can be used to support multiple marketing and promotion campaigns on social media • e.g. Tango Multimedia Productions broke record for pre-sale tickets through Live Nation of Sylvio Rodriguez • Business Intelligence • Extrapolates consumer behavior based on broad data sets across all of the above platforms

  15. Act: Pirate or Prospect? • Unsophisticated users led to believe what they’re consuming is authentic • International user with no other access to the content • Social Network user “discovers” new content • Students

  16. Thank You! Because data drives profits.

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