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G’day from the land down-under

G’day from the land down-under. Maritime Navigation. Until the later half of 1700’s navigation at sea was a complex issue Finding longitude solved this complex issue Complex issues have been with us for awhile. Key areas over the next hour. What makes an issue complex

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G’day from the land down-under

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  1. G’day from the land down-under

  2. Maritime Navigation • Until the later half of 1700’s navigation at sea was a complex issue • Finding longitude solved this complex issue • Complex issues have been with us for awhile

  3. Key areas over the next hour • What makes an issue complex • An interpretive approach to navigating complex issues • The what – themes and thematic statements • The how – engagement strategies including metaphors, analogies, stories

  4. What makes an issue complex? • There are a lot of variables • These variables keep changing • It is difficult to find a single focus • It is sometimes hard to know if we are having an influence

  5. What are some complex issues • Climate change • Endangered Species • Food resources • Sustainability • Breeding programs

  6. Qualities of complex issues • Complex issues can be frustrating • Complex issues can be challenging • Complex issues can be of benefit – through the value of complexity and multiple perspectives My message - aim for simplicity when seeking to interpret complex issues

  7. What sells • The easy way to …. iron your shoes • 3 easy steps to open your car door • Licking ice cream made easy • The free and easy guide to …. being free and easy • The 5 simple steps for walking

  8. Keeping it simple is often reflected in logos …. in that they aim to communicate the complex nature of an organisation and their offering into a simple symbol

  9. The KISS principle: • keep it simple stupid • Keep it simply simple • Keep it stupidly simple • Keep it super simple

  10. Interpretive techniques for finding and communicating the simple • Themes • Engagement strategies

  11. An interpretive approach to facilitating experiences is about sharing the joy of learning and inspiring people to learn.

  12. YOU VISITOR PLACE Interpretation leads to a meaningful gain for people and place

  13. Themes provide a starting point to interpreting a complex issue

  14. Themes key idea key message premise of the story main idea moral of the story

  15. Themes ‘cut to the chase’ and bring focus to what is relevant

  16. 2 techniques for creating themes • Get it ‘out of your head’ …. ‘get it down’ ….. then evaluate and find your theme • Identify your key idea at the start by asking the so what question of your issue

  17. Subject Area(topic) - Ice creams Possible messages • Ice cream is good for life • Ice cream is a comfort food • Ice cream is a chameleon food Subject Area(topic) – backyards Possible messages • Backyards are a window to Australian culture • Backyards are a social lubricant • Backyards are a window to a wild world

  18. Themes need to be relevant

  19. Once we have our theme we then start building our experience / presentation

  20. Engagement strategies include: • Compelling and fun facts • Humour • Silence • Stories • Poetry • Visuals • Sensory • Audience involvement • etc.. etc…

  21. Listen to the ‘tone’ of the engagement strategy and which works best for your interpretive goal

  22. Describing a perspective using …… devices of comparison • Metaphors • Similes • Analogies They usually involve the use of the concrete to explain the abstract / a concept

  23. Examples of similesThe parks are like the lungs of the city.Examples of metaphorsThe parks are the lungs of the city.The young fighter had a hungry look, the kind you get from not eating for a while.

  24. Creating your own metaphors and similes … using an example of wanting to describe the morning mist of a landscape

  25. See the world through the eye of an artist … and especially a cartoonist

  26. Some parting thoughts regards interpreting complex issues

  27. We put in the hard yards to make it easy for our clients / visitors / customers

  28. We need to present our ‘best face’ despite what goes on ‘back of house’

  29. It is sometimes hard to gain traction and momentum with complex issues – so in the spirit of Kaizen … they might require the use of little steps

  30. In finding a way forward we sometimes need to suspend right and wrong

  31. Remain true to your story

  32. The average teacher explains complexity; the gifted teacher reveals simplicity.Robert Brault …. interpretation is about revealing a key idea and message rather than create an environment of rote learning A related quote is by William Arthur Ward: the mediocre teacher tells, the good teacher explains, the superior teacher demonstrates, the great teacher inspires

  33. Begin with the end in mind. Stephen Covey

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